Kathleen Dunlop, Global Brand VP of Vaseline at Unilever, has spent over 20 years at Unilever in various marketing roles. Most recently, she has focused on building global brands with purpose across Home Care and Beauty & Personal Care categories.
Kathleen believes that there is no such thing as business as usual anymore. Climate change, population growth, our polluting lifestyles and the planet’s finite resources require businesses to re-think the way they operate. And socially-conscious and connected consumers are rewarding those businesses that embrace sustainable living. With everyday products used by millions of people, such as Dove, Lifebuoy, Vaseline, Ben & Jerry’s, and OMO, Unilever has an enormous opportunity and responsibility to address some of the world’s global challenges. Through the Unilever Sustainable Living Plan, the company has set out a roadmap to double its business while halving its environmental footprint and increasing is positive social impact.
Kathleen received her MBA from The Kellogg School of Management at Northwestern University, and Bachelor’s and Master’s degrees in International Relations from Stanford University. Prior to Unilever, she worked for The Rockefeller Brothers Fund and one of their affiliates in Poland managing economic development programs in Eastern Europe. She has lived and worked in the United States, Great Britain, Poland and China.
Track: Influencing Consumer Behavior at Scale
Social media has a unique and powerful influence on modern culture, and it can be a key tool for brands to drive sustainable behavior at scale and create positive culture change. In... see more