Elyse Cohen is the Vice President of Social Impact at Rare Beauty, a cosmetic brand founded by Selena Gomez. In this role, Elyse works side-by-side with Selena to ensure the brand is living out its purpose to support the mental health of its community, employees, and partners. She oversees the development and implementation of Rare Beauty’s social impact initiative, partnerships, and the Rare Impact Fund.

Prior to Rare Beauty, Elyse was the Senior Director for food, health, and wellness programs at the U.S. Chamber of Commerce Foundation where she helped businesses harness their role in improving the physical and mental health of consumers, employees, and communities around the world.

Elyse also served as the Deputy Director of First Lady Michelle Obama’s Let’s Move! initiative—working directly with the First Lady to help America raise a healthier generation of kids and families. Elyse was a strategic leader and advisor, conceptualizing and directing the campaign’s priority initiatives, collaborating with c-suite executives in the private sector, government, and non-profit sectors, and ensuring unique and authentic positioning for the First Lady.

Elyse has spent her career building social impact initiatives and partnerships for companies, non-profits, and government with a specific focus on mental and physical well-being and inclusion. Prior to joining Michelle Obama’s senior staff, she spent more than a decade developing social marketing and health communication campaigns. She is experienced in creating and communicating corporate social responsibility initiatives and public-private partnerships that leverage assets, generate change, and uniquely position brands as leaders in social impact.

Outside of work, Elyse is a people person, a proud aunt, and loves cooking, entertaining, and a fun workout class. She graduated from the University of Florida and received her Master’s degree in Public Health Communication and Marketing from the George Washington University. She serves on the boards of DC Greens and DC Central Kitchen helping to improve food access in the Nation’s Capital.