Daniel Aronson


Daniel Aronson is the founder of Valutus, which specializes in creating value through sustainability and responsibility, the creator of the Value of Values™ Model, and the author of the book The Value of Values (MIT Press, 2024). He has helped clients identify and quantify over $2 billion in sustainability-driven business value.

Daniel coined the term “submerged value” and created the first set of tools for dramatically accelerating double materiality (Materiality Science™).

He has guest lectured at Harvard Business School and MIT Sloan’s Sustainability Lab and has written or been featured in over 100 articles and publications.

Over his career, Daniel has:

▪ Developed Customer Science™ and the InVEST™ model, which together quantify the effect of sustainability and responsibility on customer choice and revenue

▪ Developed Impact Science™, which enables companies to assess their true impact on the world—including the impact of their products, operations, and purpose

Daniel is a member of the Advisory Board for Sustainable Brands and served as Chair of the Award Committee for the Spencer Hutchens Social Responsibility Medal and as well as the Ratings & Rankings Council of the Corporate Responsibility Association.

Daniel holds an MBA from the MIT Sloan School of Management, and a BA with High Honors from UC Berkeley. He lives in the New York City area. And if you’ve read this far in his bio, let him know and he’ll buy you a drink.


Have you ever heard people say, "We'd like to be more sustainable but we just can't afford it?" This session tackles that objection head on, illustrating how values create value and how... see more

Monday 17th October
2:00 PM - 4:00 PM

A lot happened in 2022, but how can you make sense of it all? And, more importantly, what does it mean for you, your company, and your future? In this session, we’ll... see more

Monday 17th October
10:00 AM - 12:00 PM