Aidaly Sosa

Aidaly Sosa

VP of Marketing
Tony's Chocolonely

Aidaly Sosa, VP of Marketing at Tony’s Chocolonely North America was born and raised in Curaçao with an innate curiosity and love for travel. Her adventurous spirit brought her to Amsterdam where she studied and graduated with a degree in International Business. Following her studies, she began a 10-year career in the fashion industry honing her skills in product messaging and brand communication. During that time, she discovered her passion for sustainability and social impact and decided to dedicate her talents to mission-driven projects and initiatives. When she found Tony's, it was as if the fit was tailor-made! In her role, Aidaly combines her expertise in brand communication and product messaging with her passion for impact to tell a brand story that audiences resonate with. During her four years with Tony’s Chocolonely, the brand has almost quadrupled in size. Aidaly has been instrumental in key achievements such as launching Tony’s in major retailers like Walmart and Target, extending the brand from the U.S. into Canada, forging successful partnerships with well-known brands like Ben & Jerry's, and championing Tony’s civic engagement campaign ‘Make Your Voice Heard’.

Track: Activating Brand Purpose

Join this session to explore the importance of intentional brand positioning in order to create a strong purpose statement. Panelists will also jump into what true purpose activation looks like (hint: it's... see more

Tuesday 18th October
3:45 PM - 4:45 PM