Aaron has 15 years experience helping brands and nonprofits build emotional connections with consumers​ ​ Has advised major consumer and B2B brands - from Mars and Target to New Balance, CVS Health, PwC and Aflac - on ESG strategy, reporting, and how to authentically establish and communicate brand purpose to underscore consumer loyalty and corporate reputation. ​ ​ Formerly headed up marketing and communications for, FIRST Robotics and was Senior Vice President at Cone, a Porter Novelli agency.  ​ ​ Aaron instructs communications and CSR at Lasell University and the George Washington University's Graduate School of Political Management, where he earned a Master’s in Strategic Public Relations focused on driving behavior change and shaping public opinion.