Brand purpose is a consumer expectation and never before have consumers had as much access to and impact on a brand. The Guardian commissioned a research study to unearth insights around this relationship examining the value exchange between consumers and brands including: what defines purposeful brands, how purpose impacts the corporate bottom line, and what role media plays in contributing to brand perception among today's ultra savvy consumers.

The Guardian will also share a few topline insights from their latest proprietary research around Brand Safety sentiment as well as provide a sneak peek into their next beat: Do consumers believe corporate America should have a welcome seat at the sustainability table?