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Filtering by track: Activating Brand Purpose

Tuesday 19th October

2:00 PM to 3:00 PM
BREAKOUT SESSION ACTIVATING BRAND PURPOSE
Enterprise-level Purpose: How to Drive Purpose, Growth and Impact at Scale

This session will focus on best practices in connecting enterprise-level purpose to product-level purpose and successfully activating across all key touchpoints on both levels at the same time. Attendees will receive practical... see more

Tides Track Sponsor
Tides
Speakers
Annie Longsworth
Founder
The Siren Agency
Larine Urbina
Vice President of Communications, U.S. and Canada
Alexa Rudin
Managing Director, Communications
3:30 PM to 4:30 PM
BREAKOUT SESSION ACTIVATING BRAND PURPOSE
Communicating Scientific Claims to Protect Credibility and Manage Risk

This session will go over recommended practices and pitfalls to watch out for when communicating scientific claims on packaging, as well as in any and all marketing, advertising and public relations activities.... see more

Tides Track Sponsor
Tides
Speakers
Julia Lyon
Senior Sustainability Communications Consultant
Quantis
Kathryn Farrara
Associate General Counsel, NA - Marketing
David Mallen
Co-Chair, Retail and Consumer Brands
Loeb & Loeb LLP
Tina French
Assistant Corporate Secretary

Wednesday 20th October

2:00 PM to 3:00 PM
BREAKOUT SESSION ACTIVATING BRAND PURPOSE
Build Brands That Champion Equity & Justice and Addressing the Missing Role of Mental Health

Equity and justice came to sharp focus after the racial reckoning of 2020, as every company begins/continues their journey leaning into equity and grapples with what that means for their brand(s). Companies... see more

Tides Track Sponsor
Tides
Speakers
Edward Wang
Director, Corporate Social Impact,
Tides
James Thomas
Director Diversity, Equity & Inclusion
Taryn Bird
Senior Director, Social Impact Director
Nick Street
VP Global Integrated Marketing
3:30 PM to 4:30 PM
BREAKOUT SESSION ACTIVATING BRAND PURPOSE
Supporting Communities Disproportionately Affected by Social and Environmental Crises

Just as the levels of uncertainty, complexity and ambiguity are intensifying all around us, so too are the levels of creativity smart brands are harnessing to do right by their stakeholders. This... see more

Tides Track Sponsor
Tides
Speakers
Jill Houghton
President & CEO
Disability:IN
Celia Ouellette
Founder and CEO
Responsible Business Initiative for Justice
Brent Legg
Executive Vice President of Government Affairs
Connected Nation
Tynesia Boyea-Robinson
Founder & CEO