The business case is clear. There is a subtle shift among global societal aspirations towards the good life. Rather than the pursuit of money & status, consumers are collectively beginning to seek balance and simplicity, along with greater connection to family, community and the environment as foundations of a life well lived.
Failing to engage with consumers on this new level will put brands at an increasing disadvantage.
The Sustainable Brands community invites you to participate in this ‘next economy’ and discover new ways to engage with your customers along this journey to discovering The Good Life.
Introducing Seoul 2019!
A BRIDGE TO BETTER BRANDS
Global networks
Taking place in Seoul – linking with brands across the globe. Make the most of this opportunity to become part of the solution with like-mined & innovative organisations!
Practical data & case studies
A schedule packed with practical insights & solutions for business. No room for being passive – get engaged and act on the insights!
True engagement
Special ‘deep dive’ sessions that will develop a sense of community and engagement. Outputs from these sessions will be acted on and presented to government and organisations looking to act on ‘new’ voices.
WHY KOREA, WHY NOW….
1. Need
A population of 50+ million battered by severe pollution, stress and frustration.
Without a rapid change to how business is done, Korea will suffer both economically and socially.
2. Opportunity
The 11th largest global economy, the highest spend on R&D per GDP and some of the most educated, connected and capable people around.
Korea can lead the way to the Good Life!
3.Hope
Innovation is springing up everywhere, young Koreans are looking for experience over possessions and the current government is looking for solutions.
Peoples minds are in the right place – lets use this.
