About Willemijn Peeters

As Ocean Ambassador of the Netherlands, Willemijn Peeters is a renowned international speaker on circular plastics. Being highly committed to preventing plastics from ending up in our environment, Willemijn founded Searious Business, a social enterprise that makes the difference in the world of plastics. She works together with highly motivated international brand owners to close the plastic loop in 3 impact sectors: (food)packaging, furniture, consumer electronics. Creating innovative, economically advantageous alternatives at the source, Searious Business strategically assesses internal plastic use, accelerates circular product & business innovation, and reduces external impacts on ocean ecosystems.

Willemijn has been awarded with several titels
– Ocean Ambassador of the Netherlands;
– Green Solutions partner of the European Commission;
– Leader in Sustainable Top 100 in the Netherlands;
– Winner Plastic Recycling Europe Award 2018;
– Winner National Energy Globe Award 2018.