{"id":5100,"date":"2019-05-16T15:19:40","date_gmt":"2019-05-16T19:19:40","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/?p=5100"},"modified":"2019-05-17T17:43:17","modified_gmt":"2019-05-17T21:43:17","slug":"beyond-sustainable-what-does-it-mean-to-be-care-centric","status":"publish","type":"post","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/beyond-sustainable-what-does-it-mean-to-be-care-centric\/","title":{"rendered":"Beyond Sustainable: What does it mean to be Care-Centric?"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<strong><em>Brad Jeffery CEO &amp; Co-Founder of Causegear will be speaking at <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/\">SB&#8217;19 Detroit<\/a> alongside his CMO Katherine Jeffery Co-Founder. They will also lead a breakout session titled Engaging Consumers through Storytelling around Supply Chain Transparency on Thursday, June 6th at 1:30 PM.<\/em><\/strong>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]A growing awareness among brands, and their customers, of brand impact on people and planet, means more and more are re-envisioning themselves as forces of good. This can look different ways for different companies, but at the heart of it is care that goes beyond what is required to simply function, sustain, or realize profits\u2014to creating a positive impact on people and places both near and far.<\/p>\n<p>This can be seen as a \u201ccare-centric\u201d approach and the more areas of impact that can be considered through the lens of care, the more inspired those behind the brand can feel, and the more it can become an expansive positive force.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Craft breweries, which have proliferated in recent decades, have often taken a holistic approach to care for people and planet. New Belgium in Fort Collins, Colorado is an established brand and a leader in this. Their care approach started with the inspiration for the brewery, which was to bring world-class beer to the people of the U.S. after the founders discovered Belgian beer in the 1980s\u2014and to brew it environmentally.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; color_scheme=&#8221;white&#8221; css=&#8221;.vc_custom_1558034180981{background-color: #397890 !important;}&#8221;][vc_column width=&#8221;2\/12&#8243;][\/vc_column][vc_column width=&#8221;3\/12&#8243;][vc_custom_heading text=&#8221;Get News &amp; Updates About SB&#8217;19 Detroit&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column width=&#8221;2\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]That immediately established care for customers, whom <a href=\"https:\/\/www.newbelgium.com\/\">New Belgium<\/a> believed should have access to better beer, and for environmental sustainability in production and waste management. New Belgium in 2009 implemented the largest private solar array in Colorado at that time, and today they produce 18% of their own clean electricity. They also re-use or recycle 99.9% of their waste. Care for employees includes the Fat Tire beer producer giving every employee a fat tire bike on their first anniversary of work. And in 2012, the workers became owners, with New Belgium now 100% employee-owned. In resource acquisition, human resources, sourcing, fabrication, maker practices, distribution and logistics\u2014all departments that exist within an organization\u2014people ask, \u201cWhat does it look like to do this with care?\u201d Care-centric consideration is holistic, encompassing the well-being of:<\/p>\n<ul>\n<li>Employees<\/li>\n<li>Customers<\/li>\n<li>Surrounding communities<\/li>\n<li>Makers<\/li>\n<li>Makers\u2019 communities<\/li>\n<li>Our planet\u2019s resources and environmental health<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;5107&#8243; alignment=&#8221;center&#8221;][vc_column_text]Care-centric may also go above-and-beyond in some areas of care. For example, at <a href=\"https:\/\/zambeezi.com\/\">Zambeezi<\/a> lip balm producers, customers are cared for by providing \u201cthe best\u201d balms, made from wild and pure Zambian ingredients. Nature is cared for through all-natural and renewal production, and\u2014above-and-beyond\u2014by providing work alternatives to prevent deforestation. The lip balm becomes a safer livelihood for the makers and a means of preserving forests, which provides a global climate benefit. Super-care!<\/p>\n<p>Similarly, <a href=\"https:\/\/causegear.com\/\"><strong>CAUSEGEAR<\/strong><\/a> produces bags and accessories with timeless designs, enduring quality, and a lifetime guarantee. These provide combined care for customers and environment, especially because they mean fewer repeat purchases and less consumption. Above-and-beyond this is CAUSEGEAR\u2019s primary mission: to provide jobs for people most vulnerable to slavery and extreme poverty by supporting steady work in safe conditions.<\/p>\n<p>What, then, is the impact of a care-centric approach? \u201cSustainability\u201d has been an important, powerful concept that has led to huge strides in protecting people and planet. And it has something of a zero-sum, flat-line connotation. This do no harm approach is a good place to start.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;5110&#8243; alignment=&#8221;center&#8221;][vc_column_text]\u201cCare\u201d has an uplifting quality, calling us back into our humanity. It is beautiful in that it trumps all other words and concerns. In a business world that has too often been focused on the bottom line, a stance that puts \u201cbecause we care\u201d at the heart of things verges on the inarguable. It lets everyone breathe a sigh of relief because\u00a0it\u2019s what they want to do as humans. It is also what customers, more and more, demand.<\/p>\n<p>Moving forward with a care-centric approach is a communal effort that can bring people together. A presentation at Sustainable Brands 2014 in London provided a wonderful example of how to communicate and accomplish this, with a presentation by Simon and Maria Moraes Robinson. They created a communications event to engage every person at every level in what is the similar \u201cholonomic\u201d (wholeness and economy) thinking at Hospital S\u00edrio Liban\u00eas in S\u00e3o Paulo, Brazil. Coming together around a unified, care-centric approach was bonding and transformational for the hospital team.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]A fully care-centric approach considers how to tap into and apply care at each stage, from planning and sourcing to end use. Thoughtfulness about impact becomes company-wide. No longer is \u201csustainability\u201d the assignment for one person or department to take care of; rather, \u201ccare-centricity\u201d beats at the heart of every meeting. Touchpoints can become \u201ccare-points;\u201d Supply chain can become \u201ccare chain.\u201d The power of care-centricity itself is above-and-beyond\u2014what we can even imagine. As care grows within the walls of businesses and organizations and spreads to people, environment and place everywhere, it can only multiply into a geometric progression. The care-centric approach will be an unstoppable force for good.[\/vc_column_text][vc_column_text]<em><strong>Learn more about Causgear on their company website or come meet them in person at <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/\">SB&#8217;19 Detroit<\/a> June 3 &#8211; 6.\u00a0<\/strong><\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1553271578429{padding-bottom: 20px !important;background-color: #397890 !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;3380&#8243; style=&#8221;vc_box_circle_2&#8243; css=&#8221;.vc_custom_1558032269298{padding-top: 60px !important;padding-right: 20px !important;}&#8221;][\/vc_column][vc_column width=&#8221;3\/6&#8243;][vc_column_text]<\/p>\n<h3 style=\"color: #ffffff;\">About Brad<\/h3>\n<p style=\"color: #ffffff;\">CEO &amp; Co-Founder, Servant of CAUSEGEAR L3C, Brad\u2019s background includes 32 years of sales, marketing, design, leadership, and business development. Brad has had the opportunity to lead and manage a variety of areas including: sales management in complex industrial environments, marketing green technology brands, leading a cultural shift to Openbook Management and Stakeholdership in a private environment, and creating compassion outreach and giving programs that result in an energized workforce with higher levels of performance and care for the greater good.<\/p>\n<p>[\/vc_column_text]<div class=\"btn-holder btn-align-left\"><a href=\"https:\/\/events.sustainablebrands.com\/sb19det\/conference\/program\/\" title=\"\" class=\"btn btn-regular btn-outline btn-shadow  btn-white btn-hover-accent2\" target=\"\">View the Program<\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Brad Jeffery CEO &amp; Co-Founder of Causegear will be speaking at SB&#8217;19 Detroit alongside his CMO Katherine Jeffery Co-Founder. They will also lead a breakout session titled Engaging Consumers through Storytelling around Supply Chain Transparency on Thursday, June 6th at 1:30 PM.[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]A growing awareness among brands, and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":5104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/posts\/5100"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/comments?post=5100"}],"version-history":[{"count":3,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/posts\/5100\/revisions"}],"predecessor-version":[{"id":5199,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/posts\/5100\/revisions\/5199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/media\/5104"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/media?parent=5100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/categories?post=5100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/tags?post=5100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}