{"id":2880,"date":"2019-04-02T18:58:13","date_gmt":"2019-04-02T22:58:13","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/?p=2880"},"modified":"2019-04-15T17:13:12","modified_gmt":"2019-04-15T21:13:12","slug":"new-and-noteworthy-at-sb19-detroit","status":"publish","type":"post","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/new-and-noteworthy-at-sb19-detroit\/","title":{"rendered":"New and Noteworthy at SB’19 Detroit"},"content":{"rendered":"

[vc_row disable_element=”yes”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

Though this year marks Sustainable Brands\u2019s 13th annual flagship conference, the 2019 program dives into some topics we\u2019ve never touched before, as well as familiar topics we\u2019re revisiting with new perspectives. This year\u2019s content will focus on equipping brands to Deliver the Good Life by <\/span>seizing the day<\/span><\/i> and making the most of advances in science & technology, unlikely partnerships and creative storytelling in all its forms. <\/span><\/p><\/blockquote>\n

– Dimitar Vlahov<\/p>\n

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\"\"<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ css=”.vc_custom_1554245367220{padding-top: 40px !important;}”][vc_column_text]Though this year marks Sustainable Brands\u2019 13th annual flagship conference, the 2019 program dives into some topics we\u2019ve never touched before, as well as familiar topics we\u2019re revisiting with new perspectives. This year\u2019s content will focus on equipping brands to Deliver the Good Life by seizing the day and making the most of advances in science & technology, unlikely partnerships and creative storytelling in all its forms.<\/p>\n

Here are 10 new ways we will approach purpose-driven leadership and innovation at SB\u201919 Detroit:[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

1. Mastering the whole<\/i> brand transformation journey:<\/span><\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]Learn what it really means to be a sustainable brand, and how to get there with the new edition of the SB Brand Transformation Roadmap<\/a> and a range of other tools it organizes into a common framework. Draw from brilliant new insights on transformational leadership and see how leading brands are building essential capacity and maturity across the organization to support their brand transformation journeys.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

2. Celebrating successful brand activism and <\/i>grappling with the \u2018war on purpose\u2019:<\/span><\/b><\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Learn from powerful new campaigns shifting the business landscape and helping Deliver the Good Life. Then explore persistent efforts to undermine and discredit brand purpose — whether due to misunderstanding, or poor brand execution, or intentional hostility by entrenched interests. <\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

3. Getting ahead through new modes<\/i> of experiential learning: <\/span><\/b><\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”1\/3″][vc_column_text]<\/p>\n

Gather world-class intelligence on how to engage executives and other important decision-makers through new forms of e<\/span>xperiential learning — how to get them out\u00a0<\/span>of their comfort zone and \u2018out there\u2019 in rainforests, on mountain peaks, or at sea. Hear first-hand accounts of creative new ways in which nature, science and business are meeting and changing not just hearts and minds, but also business strategies, innovation pipelines and budgeting priorities.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]\"\"[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

4. Standing out through new levels<\/i> of leadership around diversity and inclusion: <\/span><\/b><\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Immerse yourself in heart-warming new case studies of cutting-edge efforts to tackle inequality and spark new opportunities for vulnerable and underserved populations. Find new recipes for building bridges and healing communities through purpose-driven entrepreneurship and creative collaboration.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

5. Guiding behavior change with a first-of-its-kind<\/i> new toolkit:<\/span><\/b><\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Explore the results of the Pull Factor Project<\/a> \u2013 an actionable toolkit for marketers and brand leaders to create cohesive communications that can shape culture and behavior toward sustainable lifestyles.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

6. Tackling the intent-to-action gap at scale, <\/i>as a community<\/i>:<\/span><\/b><\/h2>\n

[\/vc_column_text][vc_column_text]Find out how you can participate in the next phase of the #BrandsforGood<\/a> collaboratory — SB\u2019s latest community initiative aiming to assemble a broad coalition of brands committed to overcoming the intent-to-action gap among consumers with shared messaging.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” color_scheme=”white” css=”.vc_custom_1555362789361{background-color: #18ad96 !important;}”][vc_column width=”2\/12″][\/vc_column][vc_column width=”3\/12″][vc_custom_heading text=”Get News & Updates About SB’19 Detroit” use_theme_fonts=”yes”][\/vc_column][vc_column width=”5\/12″][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

7. Grasping the sharply-rising importance<\/i> of applied psychology for brand relevance and success:<\/span><\/b><\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Analyze the realities of growing environmental and social anxiety among employees, customers, fellow citizens and other stakeholders. Discover specific new psychological tools<\/a> and engagement strategies<\/a> that enable \u2018seeing\u2019 and solving problems through new lens.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

8. Circular <\/i>plastics, circular <\/i>packaging, circular <\/i>products:<\/span><\/b><\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Catch up with the state of circularity<\/a> from a number of important new angles. Discover how critical aspects of circular products and services are coming together and what lessons are being learned from continued innovation attempts in a variety of industries.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

9. Navigating the pros and <\/i>cons of breakthrough new technologies:<\/span><\/b><\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Let your imagination soar as you get the scoop on fascinating Good-Life-aligned applications of blockchain, AI, VR, AR, nano-level innovation and more. At the same time, join us as we reflect on unintended consequences through a thoughtful debate looking into potential problems and undesirable complications. <\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

10. Getting on top of revolutionary <\/i>operational and supply chain improvements:<\/span><\/b><\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text]Explore the potential of the newly-launched Green Power Pass<\/a> to fundamentally transform access to renewable energy. Learn how transitioning to regenerative agriculture at scale works in practice. Understand the latest drivers of supply chain transparency and traceability.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1554245028608{padding-bottom: 20px !important;background-color: #397890 !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”1\/6″][vc_single_image image=”1335″ style=”vc_box_outline_circle_2″][\/vc_column][vc_column width=”3\/6″][vc_column_text]<\/p>\n

Dimitar Vlahov<\/h3>\n

Director of Knowledge and Insights
\nSustainable Brands<\/p>\n

[\/vc_column_text]

View the Program<\/a><\/div>[\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row disable_element=”yes”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text] Though this year marks Sustainable Brands\u2019s 13th annual flagship conference, the 2019 program dives into some topics we\u2019ve never touched before, as well as familiar topics we\u2019re revisiting with new perspectives. This year\u2019s content will focus on equipping brands to Deliver the Good Life by seizing […]<\/p>\n","protected":false},"author":8,"featured_media":2914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/posts\/2880"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/comments?post=2880"}],"version-history":[{"count":3,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/posts\/2880\/revisions"}],"predecessor-version":[{"id":4135,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/posts\/2880\/revisions\/4135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/media\/2914"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/media?parent=2880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/categories?post=2880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/tags?post=2880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}