{"id":575,"date":"2019-02-09T19:36:34","date_gmt":"2019-02-09T19:36:34","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/?page_id=575"},"modified":"2019-10-08T18:55:22","modified_gmt":"2019-10-08T22:55:22","slug":"about","status":"publish","type":"page","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/about\/","title":{"rendered":"About"},"content":{"rendered":"

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The Market is Changing <\/b><\/h3>\n

Within a landscape of economic and political volatility, many of the world\u2019s largest businesses are being cast as irrelevant, insincere. Disruptors and D to C brands are redefining the marketplace while established brands are struggling to maintain growth.\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”1266″ alignment=”center” style=”vc_box_outline_circle_2″][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1\/3″][vc_single_image image=”1263″ alignment=”center” style=”vc_box_outline_circle_2″][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

Consumers are Demanding More<\/h3>\n

According to research conducted by both Sustainable Brands and Harris Poll, consumers are shifting away from the pursuit of money, status and personal achievement, focusing instead on balance, simplicity, along with greater connection to family, community and the environment as a foundation of a Good Life. Moreover, consumers are looking to brands to bring those elements into their daily lives and 80% of them say they will financially support brands who help them live a Good Life.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1550503479438{padding-top: 5em !important;padding-bottom: 5em !important;}”][vc_column width=”2\/3″][vc_column_text]<\/p>\n

An Opportunity for Forward-thinking Brands<\/h3>\n
At SB\u201919 Detroit, brands can gain the tools they need to move from traditional marketing to mattering to people and learn how to incorporate the concepts of \u2018balance,\u2019 \u2018simplicity\u2019 and \u2018moderation\u2019 that consumers now crave. They can use science, technology, storytelling and unlikely partnerships to meet the underlying demand for The Good Life and ultimately win in the market. <\/span><\/div>\n

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Download the Event Brochure<\/h3>\n

The SB’19 Detroit event brochure gives an overview of this year’s conference including the topics to be discussed, reasons to attend, who you are going to meet, and much more.\u00a0To download the event brochure, simply fill out the form below.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row gap=”35″ color_scheme=”white” css=”.vc_custom_1554846561242{background-image: url(https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-content\/uploads\/2019\/04\/Thing.001.jpeg?id=3337) !important;}”][vc_column][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/2″][vc_empty_space height=”50px”][vc_column_text css_animation=”slideInLeft”]<\/p>\n

Get a recap of last year’s event!<\/h1>\n

[\/vc_column_text][vc_empty_space height=”50px”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_btn title=”Get the Recap” style=”outline” color=”white” size=”lg” align=”center” css_animation=”slideInRight” el_id=”get18Recap”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1550503461096{padding-top: 5em !important;padding-bottom: 5em !important;}”][vc_column width=”2\/3″][vc_column_text] The Market is Changing Within a landscape of economic and political volatility, many of the world\u2019s largest businesses are being cast as irrelevant, insincere. Disruptors and D to C brands are redefining the marketplace while established brands are struggling to maintain […]<\/p>\n","protected":false},"author":1,"featured_media":4290,"parent":0,"menu_order":2000,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/575"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/comments?post=575"}],"version-history":[{"count":3,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/575\/revisions"}],"predecessor-version":[{"id":5601,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/575\/revisions\/5601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/media\/4290"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/media?parent=575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}