{"id":3392,"date":"2019-04-15T15:09:12","date_gmt":"2019-04-15T19:09:12","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/?page_id=3392"},"modified":"2019-10-08T18:50:17","modified_gmt":"2019-10-08T22:50:17","slug":"brand-transformation-roadmap","status":"publish","type":"page","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/brand-transformation-roadmap\/","title":{"rendered":"Brand Transformation Roadmap Self-Assessment Tool"},"content":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1554402067789{margin-bottom: 2em !important;background-color: #397890 !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1555543040223{padding-top: 40px !important;padding-right: 100px !important;padding-bottom: 40px !important;padding-left: 100px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center; color: white;\">SB\u201919 Detroit attendees will receive complimentary access to the SB Brand Transformation Roadmap<sup>SM<\/sup> Self-Assessment solution!<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1555543057948{padding-right: 20px !important;padding-left: 20px !important;}&#8221;]Registered SB\u201919 Detroit conference attendees will receive access to the SB Brand Transformation Roadmap<sup>SM<\/sup> Self-Assessment solution beginning on <strong>May 1st<\/strong> and extending through the conference. Use the results of your scorecard to plan your path when you attend SB\u201919 Detroit. With over <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/conference\/program\/\">100 workshops and breakout panels<\/a>, it can be challenging to find the sessions that are most applicable to your learning. SB\u201919 Detroit program tracks are designed to mimic the 5 practice areas of the SB Brand Transformation Roadmap<sup>SM<\/sup>, so you can conveniently choose the tracks and sessions that follow your priorities based on your Roadmap self-assessment.[\/vc_column_text][vc_single_image image=&#8221;3399&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_column_text css=&#8221;.vc_custom_1555361360172{padding-right: 20px !important;padding-left: 20px !important;}&#8221;]The SB Brand Transformation Roadmap<sup>SM<\/sup> is an orientation and navigation tool that maps out your entire brand transformation journey and allows your company to assess the maturity of its efforts in five critical practice areas &#8212; <strong>Purpose, Brand Influence, Operations &amp; Supply Chain, Products &amp; Services,<\/strong> and <strong>Governance<\/strong>. By putting your work in the context of everything it takes to become a truly sustainable brand, the Roadmap will help you identify specific next steps, make your overall sustainability strategy stronger, and engage executives and teams inside your company more effectively. Think of this as your express lane towards purpose-driven brand transformation for sustainability![\/vc_column_text][vc_single_image image=&#8221;3465&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_column_text css=&#8221;.vc_custom_1555361369597{padding-right: 20px !important;padding-left: 20px !important;}&#8221;]The Roadmap self-assessment is a practical tool, which uses responses to questions across the five practice areas mentioned above to produce a comprehensive, confidential scorecard that shows how far along your company is on the journey. The assessment is built around 5 levels of progress across the 5 practice areas, with the highest level in each area being Level 5: Sustainable Brand. After completing the self-assessment, you will be able to identify steps you can take to set your company on a course for further improvement and ultimately ready your business for the future.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1555366156310{padding-right: 40px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1555372109827{padding-right: 60px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Sign up to save <strong>10% <\/strong>on <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/registration\/\">registration<\/a> and get notified about the Self Assessment Tool.<\/h3>\n<p>[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1554402067789{margin-bottom: 2em !important;background-color: #397890 !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1555543040223{padding-top: 40px !important;padding-right: 100px !important;padding-bottom: 40px !important;padding-left: 100px !important;}&#8221;] SB\u201919 Detroit attendees will receive complimentary access to the SB Brand Transformation RoadmapSM Self-Assessment solution! [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1555543057948{padding-right: 20px !important;padding-left: 20px !important;}&#8221;]Registered SB\u201919 Detroit conference attendees will receive access to the SB Brand Transformation RoadmapSM [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3615,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/3392"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/comments?post=3392"}],"version-history":[{"count":3,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/3392\/revisions"}],"predecessor-version":[{"id":5598,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/3392\/revisions\/5598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/media\/3615"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/media?parent=3392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}