{"id":2959,"date":"2019-04-03T11:07:06","date_gmt":"2019-04-03T15:07:06","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/?page_id=2959"},"modified":"2019-04-09T19:00:45","modified_gmt":"2019-04-09T23:00:45","slug":"communications","status":"publish","type":"page","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/why-attend\/communications\/","title":{"rendered":"Communications"},"content":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1554402067789{margin-bottom: 2em !important;background-color: #397890 !important;}&#8221;][vc_column]<style type=\"text\/css\">#hero-section-4147,#hero-section-4147 .hero-container{height:550px !important;}@media (max-width: 768px){ #hero-section-4147,#hero-section-4147 .hero-container{height: 520px !important;}}@media (max-width: 480px){ #hero-section-4147,#hero-section-4147 .hero-container{height: 500px !important;}}#hero-section-4147 .hero-content{margin-top:120px;}<\/style><div id=\"hero-section-4147\" class=\"vntd-hero vntd-section hero-section hero-media-images arrow-nav-side color-scheme-white fullwidth-section\"><div class=\"hero-container\">\n\t\t<div class=\"hero-bg hero-bg-image\" style=\"background-image:url('https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-content\/uploads\/2019\/04\/42042493924_f70889f9b6_h-1.jpg');background-position:center top;\"><img class=\"vntd-fake-image\" src=\"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-content\/uploads\/2019\/04\/42042493924_f70889f9b6_h-1.jpg\"><\/div><div id=\"bg-overlay-4147\" class=\"bg-overlay bg-overlay-dark30\"><\/div>\n\t\t<!-- Home Inner Details -->\n\t\t<div class=\"hero-inner hero-align-center container\">\n\n\t\t\t\n\t\t\t<div class=\"hero-content vertical-align-middle\"><div class=\"hero-content-inner\">\n\n\t\t\t\t\t\t\t<p class=\"hero-top-heading\">Sustainable Brands &#039;19 Detroit \u2022 Cobo Center \u2022 3\u20136 June, 2019<\/p>\n\t\t\t\t\t\t\t\t<h1 class=\"hero-heading\">Communications at SB'19 Detroit<\/h1>\n\t\t\t\t<div class=\"hero-buttons\"><a href=\"#learn\" class=\"btn hero-btn hero-btn1 btn-white btn-outline btn-hover-white\">Why YOU Should Attend<\/a><\/div>\n\t\t\t<\/div><\/div>\n\n\t\t<\/div>\n\n\t\t<!-- End Content -->\n\n\t\t<\/div><\/div>[vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1554759768268{padding-top: 40px !important;padding-right: 8em !important;padding-bottom: 40px !important;padding-left: 8em !important;}&#8221;]<\/p>\n<h2 style=\"text-align: center; color: white;\">Consumers redefined the Good Life; speak their language with clarity.<\/h2>\n<p id=\"learn\" style=\"text-align: center; color: white;\">You know your consumer is savvy. Your brand strives to meet their ever-increasing expectations of social\/environmental responsibility, and sometimes you wish there was a clear path to connection. SB\u201919 Detroit addresses ways to tell your story so it resonates with your consumer and how to help them achieve the Good Life. Access the SB Brand Transformation RoadmapSM and practical ways to sincerely communicate the great work you do, alongside industry inspirations that have their pulse on this harmonic relationship.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1553561105934{margin-bottom: 2em !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;7\/12&#8243;]<div class=\"special-heading vntd-heading heading-no-border heading-align-center\"><h3 class=\"special-heading-title\">What You&#039;ll Learn<\/h3><\/div>[vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlock revenue potential with new methods for authentically putting purpose, mission, impact and engagement into practice at your brand <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explore the new landscape of brand activism, the \u201cWar on Purpose\u201d and what that means for your brand. Hear lessons learned from brands who took a stand in the marketplace. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to craft brand-aligned storytelling that taps into evolving consumer preferences for meaningful connections and balanced simplicity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand evolving strategies for approaching, engaging with and collaborating with Gen Z and millennial consumers and see how you can make the most of the SB community\u2019s #BrandsforGood initiative to overcome the intent-to-action gap amongst consumers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Discover new toolkits to create cohesive messaging that will shape sustainable lifestyle culture<\/span><span style=\"font-weight: 400;\"> with authenticity and enhance your brands reach<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implement key findings and align your organization with the SB Transformation Roadmap<\/span><span style=\"font-weight: 400;\"><sup>SM<\/sup> <\/span><span style=\"font-weight: 400;\">to ensure your brands journey to a sustainable future resonates with today\u2019s informed consumer<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;]<div class=\"special-heading vntd-heading heading-no-border heading-align-center\"><h3 class=\"special-heading-title\">People You&#039;ll Meet<\/h3><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong> Avery Dennison <\/strong> Director, Communications<br \/>\n<strong>Shelton Group <\/strong>| President &amp; CEO<br \/>\n<strong>A&amp;W Food Services of Canada <\/strong>| Marketing Manager, Brand Communications<br \/>\n<strong>Honest Tea <\/strong>| PR &amp; Communications Lead<br \/>\n<strong>Kellogg Company <\/strong>| Sr. Manager, Communications<br \/>\n<strong> Action for Healthy Kids <\/strong> | Vice President, Marketing Communications<br \/>\n<strong> Almond Board of California <\/strong> | Manager, Sustainability Communications<br \/>\n<strong>S&#8217;well <\/strong>| VP of Global Communications<br \/>\n<strong>Guardian News &amp; Media <\/strong>| Deputy Editor and Head of Strategy, North America<br \/>\n<strong>Cone Communications <\/strong>| Executive Vice President<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1554485752280{margin-bottom: 2em !important;padding-bottom: 2em !important;background-image: url(https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-content\/uploads\/2019\/02\/Website-bg-grey.jpg?id=1063) !important;}&#8221;][vc_column]<div class=\"special-heading vntd-heading heading-no-border heading-align-center\"><h3 class=\"special-heading-title\">Featured Speakers<\/h3><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;1758&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_outline_circle_2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/conference\/speakers\/dune-ives\">Dune Ives<\/a><br \/>\n<strong>Executive Director<\/strong><br \/>\nLonely Whale<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;1835&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_outline_circle_2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/conference\/speakers\/whitney-dailey\">Whitney Dailey<\/a><br \/>\n<strong>Vice President<\/strong><br \/>\nCone Communications<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;2870&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_outline_circle_2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/conference\/speakers\/thomas-kolster\">Thomas Kolster<\/a><br \/>\n<strong>CEO &amp; Founder<\/strong><br \/>\nMr. Goodvertising<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;2021&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_outline_circle_2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/conference\/speakers\/jennifer-garner\">Jennifer Garner<\/a><br \/>\n<b>Sustainability Communications Manager <\/b><br \/>\nUPS<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1554485764529{padding-bottom: 2em !important;}&#8221;][vc_column]<div class=\"special-heading vntd-heading heading-no-border heading-align-center\"><h3 class=\"special-heading-title\">Brands, Sponsors & Exhibitors<\/h3><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2054&#8243; img_size=&#8221;175&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2881&#8243; img_size=&#8221;175&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2070&#8243; img_size=&#8221;175&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2107&#8243; img_size=&#8221;175&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2255&#8243; img_size=&#8221;175&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; equal_height=&#8221;yes&#8221;][vc_column]<div class=\"special-heading vntd-heading heading-no-border heading-align-center\"><h3 class=\"special-heading-title\">Sessions We Think You&#039;ll Love<\/h3><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; gap=&#8221;20&#8243;][vc_column_inner width=&#8221;7\/12&#8243;][vc_column_text]<small>Keynote<\/small><br \/>\n<strong>How Sustainability and Marketing Can Lead Together: Building Authentic Purposeful Consumer Engagement in Practice<\/strong><\/p>\n<p><small>Workshop<\/small><br \/>\n<strong>Research Roundtable: New Studies on What Constitutes The Good Life in the Eyes of Consumers<\/strong><\/p>\n<p><small>Breakout Session<\/small><br \/>\n<strong>Making Sustainability Attractive through Influencers and Ambassadors of Sustainable Lifestyles<\/strong><br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1554401570619{padding-left: 80px !important;}&#8221;][vc_btn title=&#8221;See the Full Schedule&#8221; style=&#8221;outline&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fevents.sustainablebrands.com%2Fsb19det%2Fconference%2Fprogram%2F|||&#8221;][vc_btn title=&#8221;Explore More Communications Sessions&#8221; style=&#8221;3d&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fevents.sustainablebrands.com%2Fsb19det%2Fconference%2Faudience%2Fcommunications|||&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1554485799779{padding-top: 60px !important;padding-bottom: 40px !important;}&#8221;][vc_column width=&#8221;1\/5&#8243;][vc_column_text]<\/p>\n<h4 style=\"color: #232323;\">What&#8217;s in it for your colleagues?<\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_btn title=&#8221;Sustainability&#8221; style=&#8221;outline&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fevents.sustainablebrands.com%2Fsb19det%2Fcustomize-your-experience%2Fsustainability%2F|||&#8221;][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_btn title=&#8221;Supply Chain &amp; Operations&#8221; style=&#8221;outline&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fevents.sustainablebrands.com%2Fsb19det%2Fcustomize-your-experience%2Fsupply-chain-ops%2F|||&#8221;][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_btn title=&#8221;Brand &amp; Marketing&#8221; style=&#8221;outline&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fevents.sustainablebrands.com%2Fsb19det%2Fcustomize-your-experience%2Fbranding-marketing%2F|||&#8221;][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_btn title=&#8221;HR &amp; Leadership&#8221; style=&#8221;outline&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fevents.sustainablebrands.com%2Fsb19det%2Fcustomize-your-experience%2Fhuman-resources-leadership%2F|||&#8221;][\/vc_column][\/vc_row][vc_row color_scheme=&#8221;white&#8221; css=&#8221;.vc_custom_1554769593529{background-image: url(https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-content\/uploads\/2019\/04\/thought-catalog-354861-unsplash.jpg?id=3214) !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Need help convincing your boss?<\/h2>\n<h3 style=\"text-align: center;\">Download an email template to help you explain to your boss how your company will benefit from your attendance.<\/h3>\n<p>[\/vc_column_text][vc_btn title=&#8221;DOWNLOAD&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; el_id=&#8221;convinceYourBoss&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1554402067789{margin-bottom: 2em !important;background-color: #397890 !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1554759768268{padding-top: 40px !important;padding-right: 8em !important;padding-bottom: 40px !important;padding-left: 8em !important;}&#8221;] Consumers redefined the Good Life; speak their language with clarity. You know your consumer is savvy. Your brand strives to meet their ever-increasing expectations of social\/environmental responsibility, and sometimes you wish there was a clear [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3349,"parent":2613,"menu_order":3804,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/2959"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/comments?post=2959"}],"version-history":[{"count":3,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/2959\/revisions"}],"predecessor-version":[{"id":3321,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/2959\/revisions\/3321"}],"up":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/2613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/media\/3349"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/media?parent=2959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}