{"id":2724,"date":"2019-03-25T20:08:01","date_gmt":"2019-03-26T00:08:01","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/?page_id=2724"},"modified":"2019-04-09T18:56:05","modified_gmt":"2019-04-09T22:56:05","slug":"brand-marketing","status":"publish","type":"page","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/why-attend\/brand-marketing\/","title":{"rendered":"Brand \/ Marketing"},"content":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1554402067789{margin-bottom: 2em !important;background-color: #397890 !important;}&#8221;][vc_column]<style type=\"text\/css\">#hero-section-4568,#hero-section-4568 .hero-container{height:550px !important;}@media (max-width: 768px){ #hero-section-4568,#hero-section-4568 .hero-container{height: 520px !important;}}@media (max-width: 480px){ #hero-section-4568,#hero-section-4568 .hero-container{height: 500px !important;}}#hero-section-4568 .hero-content{margin-top:120px;}<\/style><div id=\"hero-section-4568\" class=\"vntd-hero vntd-section hero-section hero-media-images arrow-nav-side color-scheme-white fullwidth-section\"><div class=\"hero-container\">\n\t\t<div class=\"hero-bg hero-bg-image\" style=\"background-image:url('https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-content\/uploads\/2019\/04\/SB19-WhyAttend-1.jpg');background-position:center top;\"><img class=\"vntd-fake-image\" src=\"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-content\/uploads\/2019\/04\/SB19-WhyAttend-1.jpg\"><\/div><div id=\"bg-overlay-4568\" class=\"bg-overlay bg-overlay-dark30\"><\/div>\n\t\t<!-- Home Inner Details -->\n\t\t<div class=\"hero-inner hero-align-center container\">\n\n\t\t\t\n\t\t\t<div class=\"hero-content vertical-align-middle\"><div class=\"hero-content-inner\">\n\n\t\t\t\t\t\t\t<p class=\"hero-top-heading\">Sustainable Brands &#039;19 Detroit \u2022 Cobo Center \u2022 3\u20136 June, 2019<\/p>\n\t\t\t\t\t\t\t\t<h1 class=\"hero-heading\">Brand &amp; Marketing at SB'19 Detroit<\/h1>\n\t\t\t\t<div class=\"hero-buttons\"><a href=\"#learn\" class=\"btn hero-btn hero-btn1 btn-white btn-outline btn-hover-white\">Why YOU Should Attend<\/a><\/div>\n\t\t\t<\/div><\/div>\n\n\t\t<\/div>\n\n\t\t<!-- End Content -->\n\n\t\t<\/div><\/div>[vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1554745893868{padding-top: 40px !important;padding-right: 8em !important;padding-bottom: 40px !important;padding-left: 8em !important;}&#8221;]<\/p>\n<h2 style=\"text-align: center; color: white;\">Purpose-driven awareness is the new frontier.<\/h2>\n<p id=\"learn\" style=\"text-align: center; color: white;\">Keeping your brand relevant means more to you than following the trends. SB\u201919 Detroit is predicated on a supportive community providing you tactics, inspiration and engagement to face the challenges of purpose-driven marketing. Collaboration and authenticity are essential to embedding social\/environmental responsibility into your brands values and our program is aimed at breaking through the noise and accessing the inspiration and innovation of your peers.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1553561105934{margin-bottom: 2em !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;7\/12&#8243;]<div class=\"special-heading vntd-heading heading-no-border heading-align-center\"><h3 class=\"special-heading-title\">What You&#039;ll Learn<\/h3><\/div>[vc_column_text]<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explore all the ways in which brand strategy, purpose and sustainability can combine to spark win-win new initiatives and campaigns. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dive into new research studies on what The Good Life means in the eyes of today\u2019s consumers. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Discover cutting-edge practices in prioritizing and activating sustainability messaging on a variety of marketing channels. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acquire new toolkits to help you create cohesive communications that can shape culture and behavior toward sustainable lifestyles, and see how you can make the most of the SB community\u2019s #BrandsforGood initiative. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand how leading brands and entrepreneurs are successfully embedding environmental and social purpose into their DNA, with specific tactics you can follow to guide your evolution.\u00a0 \u00a0<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;]<div class=\"special-heading vntd-heading heading-no-border heading-align-center\"><h3 class=\"special-heading-title\">People You&#039;ll Meet<\/h3><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>ERM<\/strong> | Global Head of Marketing<br \/>\n<strong>REI <\/strong>| Director of Brand Strategy<br \/>\n<strong>Burt&#8217;s Bees <\/strong>| VP of Marketing<br \/>\n<strong>Nestl\u00e9 Waters <\/strong>| Group Marketing Manager, Sustainability<br \/>\n<strong>Driscoll&#8217;s <\/strong>| Director, Marketing<br \/>\n<strong>Unilever <\/strong>| Global Brand Vice President<br \/>\n<strong>Environmental Defense Fund <\/strong>| Director, Content &amp; Marketing<br \/>\n<strong>PepsiCo\u00a0<\/strong>| Senior Marketing Manager<br \/>\n<strong>Aldo <\/strong>| Director Brand Development<br \/>\n<strong>Forest Stewardship Council <\/strong>| Chief Marketing Officer<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1554402573371{margin-bottom: 2em !important;padding-bottom: 2em !important;background-image: url(https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-content\/uploads\/2019\/02\/Website-bg-grey.jpg?id=1063) !important;}&#8221;][vc_column]<div class=\"special-heading vntd-heading heading-no-border heading-align-center\"><h3 class=\"special-heading-title\">Featured Speakers<\/h3><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;1649&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_outline_circle_2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a style=\"color: #397890;\" href=\"\/sb19det\/conference\/speakers\/\">Marc Pritchard<\/a><br \/>\n<strong>Chief Brand Officer<\/strong><br \/>\nProcter &amp; Gamble<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;2316&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_outline_circle_2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a style=\"color: #397890;\" href=\"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/conference\/speakers\/valerie-hernando-presse\">Val\u00e9rie Hernando-Presse<\/a><br \/>\n<strong>Chief Marketing Officer<\/strong><br \/>\nDanone<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;1799&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_outline_circle_2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a style=\"color: #397890;\" href=\"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/conference\/speakers\/\">Lewis Goldstein<\/a><br \/>\n<strong>Executive Vice President of Marketing<\/strong><br \/>\nOrganic Valley<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;3194&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_outline_circle_2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a style=\"color: #397890;\" href=\"\/sb19det\/conference\/speakers\/\">Jill Cress<\/a><br \/>\n<strong>Chief Marketing Officer<\/strong><br \/>\nNational Geographic<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1554248173931{padding-bottom: 2em !important;}&#8221;][vc_column]<div class=\"special-heading vntd-heading heading-no-border heading-align-center\"><h3 class=\"special-heading-title\">Meet These Brands and Others<\/h3><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2054&#8243; img_size=&#8221;175&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2103&#8243; img_size=&#8221;175&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2255&#8243; img_size=&#8221;175&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2258&#8243; img_size=&#8221;175&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;][vc_single_image image=&#8221;2254&#8243; img_size=&#8221;175&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8221;20&#8243; equal_height=&#8221;yes&#8221;][vc_column]<div class=\"special-heading vntd-heading heading-no-border heading-align-center\"><h3 class=\"special-heading-title\">Sessions We Think You&#039;ll Love<\/h3><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; gap=&#8221;20&#8243;][vc_column_inner width=&#8221;7\/12&#8243;][vc_column_text]<small>Keynote<\/small><br \/>\n<strong>How Sustainability and Marketing Can Lead Together: Building Authentic Purposeful Consumer Engagement in Practice<\/strong><\/p>\n<p><small>Workshop<\/small><br \/>\n<strong>Research Roundtable: New Studies on What Constitutes The Good Life in the Eyes of Consumers<\/strong><\/p>\n<p><small>Breakout Session<\/small><br \/>\n<strong>Making Sustainability Attractive through Influencers and Ambassadors of Sustainable Lifestyles<\/strong><br \/>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1554401570619{padding-left: 80px !important;}&#8221;][vc_btn title=&#8221;See the Full Schedule&#8221; style=&#8221;outline&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fevents.sustainablebrands.com%2Fsb19det%2Fconference%2Fprogram%2F|||&#8221;][vc_btn title=&#8221;Explore More Branding\/Marketing Sessions&#8221; style=&#8221;3d&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fevents.sustainablebrands.com%2Fsb19det%2Fconference%2Faudience%2Fbrand-marketing|||&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1554401437541{padding-top: 60px !important;padding-bottom: 40px !important;}&#8221;][vc_column width=&#8221;1\/5&#8243;][vc_column_text]<\/p>\n<h4 style=\"color: #232323;\">What&#8217;s in it for your colleagues?<\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_btn title=&#8221;Sustainability&#8221; style=&#8221;outline&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fevents.sustainablebrands.com%2Fsb19det%2Fwhy-attend%2Fsustainability%2F|title:Sustainability||&#8221;][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_btn title=&#8221;Supply Chain &amp; Operations&#8221; style=&#8221;outline&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fevents.sustainablebrands.com%2Fsb19det%2Fcustomize-your-experience%2Fsupply-chain-ops%2F|title:Supply%20Chain%20%26%20Operations||&#8221;][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_btn title=&#8221;Communications&#8221; style=&#8221;outline&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fevents.sustainablebrands.com%2Fsb19det%2Fcustomize-your-experience%2Fcommunications%2F|title:Communications||&#8221;][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_btn title=&#8221;HR &amp; Leadership&#8221; style=&#8221;outline&#8221; color=&#8221;peacoc&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fevents.sustainablebrands.com%2Fsb19det%2Fcustomize-your-experience%2Fhuman-resources-leadership%2F|title:HR%20%26%20Leadership||&#8221;][\/vc_column][\/vc_row][vc_row color_scheme=&#8221;white&#8221; css=&#8221;.vc_custom_1554769593529{background-image: url(https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-content\/uploads\/2019\/04\/thought-catalog-354861-unsplash.jpg?id=3214) !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Need help convincing your boss?<\/h2>\n<h3 style=\"text-align: center;\">Download an email template to help you explain to your boss how your company will benefit from your attendance.<\/h3>\n<p>[\/vc_column_text][vc_btn title=&#8221;DOWNLOAD&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; el_id=&#8221;convinceYourBoss&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1554402067789{margin-bottom: 2em !important;background-color: #397890 !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1554745893868{padding-top: 40px !important;padding-right: 8em !important;padding-bottom: 40px !important;padding-left: 8em !important;}&#8221;] Purpose-driven awareness is the new frontier. Keeping your brand relevant means more to you than following the trends. SB\u201919 Detroit is predicated on a supportive community providing you tactics, inspiration and engagement to face the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3349,"parent":2613,"menu_order":3801,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/2724"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/comments?post=2724"}],"version-history":[{"count":3,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/2724\/revisions"}],"predecessor-version":[{"id":3317,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/2724\/revisions\/3317"}],"up":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/pages\/2613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/media\/3349"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb19det\/wp-json\/wp\/v2\/media?parent=2724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}