{"id":8679,"date":"2018-06-05T00:20:03","date_gmt":"2018-06-05T00:20:03","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/?post_type=speaker&#038;p=8679"},"modified":"2018-06-05T00:20:03","modified_gmt":"2018-06-05T00:20:03","slug":"david-le","status":"publish","type":"speaker","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/speaker\/david-le\/","title":{"rendered":"David Le"},"content":{"rendered":"<p>David Le is the Senior Director of Global Brand Management for EA SPORTS Brand Strategy, EA SPORTS NHL, and EA SPORTS UFC at Electronic Arts.\u00a0 Based in Vancouver, David has served several strategic positions since joining EA in 2007, providing leadership on product and brand development for both packaged goods and digital services. On EA SPORTS NHL, David has been a key driver of franchise innovation &#8211; \u00a0mapping player insights and motivations to product development and marketing campaign creation, resulting a tripling of the business fueled by increased player engagement and satisfaction during his tenure on the franchise.\u00a0 He also spearheaded the addition of the EA SPORTS UFC franchise<span class=\"m_7484967422458143823xapple-converted-space\">\u00a0<\/span>to the EA SPORTS portfolio, and continues to oversee its ongoing growth in player engagement and business results.\u00a0 David is excited to share the world that EA is doing around \u201cPlay to Give\u201d and \u201cPlay to Learn\u201d initiatives designed to live out EA\u2019s vision of \u201cinspiring the world to play\u201d.\u00a0 EA continues to foster a spirit of inclusiveness with gamers and sports fans through partnerships with HeForShe, Pacer\u2019s National Bullying Prevention Center, and Ditch the Label.\u00a0 David is also heavily involved in his local community, coaching numerous youth sports teams in North Vancouver including soccer, hockey, baseball, basketball, and flag football.<\/p>\n","protected":false},"featured_media":8680,"template":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/speaker\/8679"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/speaker"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/types\/speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media\/8680"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media?parent=8679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}