Matchfire combines data and insight to help companies identify and achieve their social purpose. We then work to extend that purpose in a way that lifts their business, wins over their consumers, and builds loyalty with their workforce. Our purpose-centric marketing brings results: we\u2019ve run more than 1000 campaigns, mobilized millions of consumers, and helped raise more than $150M for good causes. In addition to being CEO of Matchfire, Chris leads Matchfire\u2019s Purpose and Technology practices.<\/p>\n
Chris has championed new technologies and formed winning teams around them for almost 20 years, starting by running political campaigns and then pivoting to a tech startup adventure during the dot-com boom. He\u2019s built and sold companies (and crashed a few too) in such diverse areas as online learning, mobile advertising, e-commerce, network management, and digital marketing. Since 2010, Chris has focused on purpose-centric business models, launching new ideas and new products at the intersection of Celebrity, Brand, and Cause.<\/p>\n","protected":false},"featured_media":7299,"template":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/speaker\/7297"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/speaker"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/types\/speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media\/7299"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media?parent=7297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}