Freya Williams has advised numerous organizations throughout her career including Coca Cola, Unilever, the United Nations, Estee Lauder, Target and others on how to turn sustainability and social good into a competitive advantage for their business and brands. Cofounder of OgilvyEarth and former lead of Edelman\u2019s Business + Social Purpose practice in New York, today Freya is the CEO, North America, Futerra, the global sustainability change agency.<\/p>\n
Freya\u2019s diverse experience has given her an insider\u2019s perspective on the trials and tribulations of incorporating sustainability into a business. In the course of persuading clients to try fresh, sometimes counter-intuitive approaches, Freya has built up a wealth of data on the business case for sustainability and an instinctive sense of what works and what doesn\u2019t.<\/p>\n
Freya is best known for her work in making sustainability relevant to mainstream audiences. She captured many of her learnings in her 2015 book Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses, which has been profiled in The Economist, Fortune and Forbes. Her work has also been featured in The Financial Times, Newsweek and even The Onion.<\/p>\n
Freya lives in New York with her husband and kids committed to help move sustainable business, behaviors and brands into the mainstream.<\/p>\n","protected":false},"featured_media":4039,"template":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/speaker\/3983"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/speaker"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/types\/speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media\/4039"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media?parent=3983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}