{"id":7058,"date":"2018-04-30T15:49:49","date_gmt":"2018-04-30T15:49:49","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/?post_type=session&#038;p=7058"},"modified":"2018-05-21T18:28:58","modified_gmt":"2018-05-21T18:28:58","slug":"how-a-focus-on-csr-and-esg-drives-brand-value","status":"publish","type":"session","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/how-a-focus-on-csr-and-esg-drives-brand-value\/","title":{"rendered":"How A Focus on CSR and ESG Drives Brand Value"},"content":{"rendered":"<p style=\"font-weight: 400;\">The way we look at corporate governance has been rapidly evolving over the last several years, capped by BlackRock CEO Larry Fink\u2019s recent annual letter to CEOs, titled \u201c<a href=\"https:\/\/www.blackrock.com\/corporate\/investor-relations\/larry-fink-ceo-letter\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=https:\/\/www.blackrock.com\/corporate\/investor-relations\/larry-fink-ceo-letter&amp;source=gmail&amp;ust=1525189214002000&amp;usg=AFQjCNFhElg-I7Wi7iNM33D3u0c3Knr8XQ\">A Sense of Purpose<\/a>.\u201d Given this backdrop, how can corporate responsibility and a focus on ESG issues drive brand value for companies? We\u2019ll look at this from a brand value and share-price perspective, as well as other angles that come to light from our diverse and expert panel \u2013 and in conversation with you, our engaged audience! Come away from the session with a stronger sense of the relationships between investor ESG pressure, reputational risk and opportunity, ESG topic materiality, sustainability strategy, and corporate and brand equity.<\/p>\n","protected":false},"featured_media":0,"template":"","location":[355],"track":[137],"conference-day":[163],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session\/7058"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media?parent=7058"}],"wp:term":[{"taxonomy":"location","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/location?post=7058"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/track?post=7058"},{"taxonomy":"conference-day","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/conference-day?post=7058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}