{"id":6471,"date":"2018-04-18T19:54:16","date_gmt":"2018-04-18T19:54:16","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/?post_type=session&p=6471"},"modified":"2018-05-21T18:29:27","modified_gmt":"2018-05-21T18:29:27","slug":"communication-strategies-to-support-sustainability-in-c-suite-decision-making","status":"publish","type":"session","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/communication-strategies-to-support-sustainability-in-c-suite-decision-making\/","title":{"rendered":"Communication Strategies to Support Sustainability in C-Suite Decision-Making"},"content":{"rendered":"

Sustainability continues to grow its relevancy and competitive value to support core organizational functions, employees, customers and key stakeholders.<\/p>\n

The business case for your company\u2019s sustainability initiatives is likely rock-solid. But unless you clearly convey your strategies, objectives, key performance indicators, and are reporting in effective language that resonates with your audience, you could be risking your hard-earned progress\u2014and your company\u2019s competitive edge.<\/p>\n

This session will review Two Key Strategies<\/u> that will help professionals develop dialogue that communicates both proficiency in sustainability but also its application to support competitive business objectives.<\/p>\n

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  1. Creating Customized Q&A to differentiate your communication and messaging from others discussing the same topics.<\/li>\n
  2. Creating customized narratives that can be incorporated into your frequent discussions to support your personal and organizational objectives<\/li>\n<\/ol>\n","protected":false},"featured_media":0,"template":"","location":[352],"track":[132],"conference-day":[163],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session\/6471"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media?parent=6471"}],"wp:term":[{"taxonomy":"location","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/location?post=6471"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/track?post=6471"},{"taxonomy":"conference-day","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/conference-day?post=6471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}