{"id":4935,"date":"2018-03-23T22:30:11","date_gmt":"2018-03-23T22:30:11","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/how-smart-and-purpose-aligned-acquisitions-can-strengthen-a-brands-ability-to-scale-its-work-on-the-good-life\/"},"modified":"2018-05-21T18:24:34","modified_gmt":"2018-05-21T18:24:34","slug":"how-smart-and-purpose-aligned-acquisitions-can-strengthen-a-brands-ability-to-scale-its-work-on-the-good-life","status":"publish","type":"session","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/how-smart-and-purpose-aligned-acquisitions-can-strengthen-a-brands-ability-to-scale-its-work-on-the-good-life\/","title":{"rendered":"How Brands Can Scale their Work on The Good Life through Acquisitions and New Business Ventures"},"content":{"rendered":"<p>One of the global trends is the increasing scale of mergers &amp; acquisitions. In addition, companies are learning new ways to partner and innovate together, with organizations big and small, to achieve shared goals.\u00a0This session will seek to answer how these changes\u00a0and new business ventures\u00a0affect and redefine the brand to keep purpose on course. We\u2019ll hear from Radisson Hotel Group, Nestle and Pixelis on what lessons they have learned\u00a0while staying\u00a0aligned with their core purpose and\u00a0how they\u00a0communicate that to new and existing consumers.<\/p>\n","protected":false},"featured_media":0,"template":"","location":[352],"track":[132],"conference-day":[162],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session\/4935"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media?parent=4935"}],"wp:term":[{"taxonomy":"location","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/location?post=4935"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/track?post=4935"},{"taxonomy":"conference-day","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/conference-day?post=4935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}