{"id":4929,"date":"2018-03-23T22:29:56","date_gmt":"2018-03-23T22:29:56","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/making-sense-of-sustainability-in-culture-movies-marketing-and-metaphor\/"},"modified":"2018-05-21T18:01:11","modified_gmt":"2018-05-21T18:01:11","slug":"making-sense-of-sustainability-in-culture-movies-marketing-and-metaphor","status":"publish","type":"session","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/making-sense-of-sustainability-in-culture-movies-marketing-and-metaphor\/","title":{"rendered":"Making Sense of Sustainability in Culture: Movies, Marketing and Metaphor"},"content":{"rendered":"<p>Pop-culture is a great bellwether of consumer beliefs and values. Join Carrie Snyder and John Rooks as they deconstruct movies, music and metaphors as a way to explore the meaning of sustainability in modern culture. Takeaways can be used to spot trends, better align your messaging, and build culturally-relevant and successful engagement platforms internally and externally. Bring your popcorn for a journey through sustainability in pop-culture from Soylent Green to Sharknado and learn how understanding these guilty pleasures can inform new strategies for communication and deeper engagement.<\/p>\n","protected":false},"featured_media":0,"template":"","location":[353],"track":[133],"conference-day":[162],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session\/4929"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media?parent=4929"}],"wp:term":[{"taxonomy":"location","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/location?post=4929"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/track?post=4929"},{"taxonomy":"conference-day","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/conference-day?post=4929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}