{"id":4927,"date":"2018-03-23T22:29:50","date_gmt":"2018-03-23T22:29:50","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/the-game-changers-leveraging-aspirational-storytelling-to-drive-sustainable-behavior-change-at-scale\/"},"modified":"2018-04-15T23:37:09","modified_gmt":"2018-04-15T23:37:09","slug":"the-game-changers-leveraging-aspirational-storytelling-to-drive-sustainable-behavior-change-at-scale","status":"publish","type":"session","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/the-game-changers-leveraging-aspirational-storytelling-to-drive-sustainable-behavior-change-at-scale\/","title":{"rendered":"The Game Changers: Leveraging Aspirational Storytelling to Drive Sustainable Behavior Change at Scale"},"content":{"rendered":"<div>Mankind, meat and myths: from Director Louie\u00a0Psihoyos and\u00a0Executive Produced by James Cameron,\u00a0<i>The Game Changers<\/i>\u00a0smashes the myth that you need to\u00a0eat meat to be strong, athletic or healthy. Join James \u201cLightning\u201d Wilks who is the movie\u2019s Producer,\u00a0and also one of the starring athletes, as he shares\u00a0clips and insights from the film, and discusses their strategies for reaching new audiences by\u00a0using optimal performance to promote sustainability.\u00a0Learn where the real tipping points \u2018en masse\u2019 are and what it may take to mainstream consumer\u00a0behavior change for optimal food choices.<\/div>\n","protected":false},"featured_media":0,"template":"","location":[140],"track":[127],"conference-day":[162],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session\/4927"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media?parent=4927"}],"wp:term":[{"taxonomy":"location","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/location?post=4927"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/track?post=4927"},{"taxonomy":"conference-day","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/conference-day?post=4927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}