{"id":4925,"date":"2018-03-23T22:29:48","date_gmt":"2018-03-23T22:29:48","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/the-path-ahead-how-one-company-is-galvanizing-millions\/"},"modified":"2018-04-15T23:37:09","modified_gmt":"2018-04-15T23:37:09","slug":"the-path-ahead-how-one-company-is-galvanizing-millions","status":"publish","type":"session","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/the-path-ahead-how-one-company-is-galvanizing-millions\/","title":{"rendered":"The Path Ahead: How One Company is Galvanizing Millions"},"content":{"rendered":"<p>On the heels of their historic #OptOutside movement, REI launched \u201cThe Path Ahead\u201d which captures thinking that centers around societal progress on human relationship with outdoors and nature. Outlining 8 macro trends that impact the future of society, Alex Thompson will present each trend as a call to action: what happens if we as a global brand community do nothing, and in contrast, what can happen if we do something.<\/p>\n","protected":false},"featured_media":0,"template":"","location":[140],"track":[127],"conference-day":[162],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session\/4925"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media?parent=4925"}],"wp:term":[{"taxonomy":"location","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/location?post=4925"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/track?post=4925"},{"taxonomy":"conference-day","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/conference-day?post=4925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}