{"id":4923,"date":"2018-03-23T22:29:43","date_gmt":"2018-03-23T22:29:43","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/the-road-to-responsible-consumption-embedding-social-and-environmental-purpose-in-the-heart-of-an-iconic-brand\/"},"modified":"2018-05-16T18:01:05","modified_gmt":"2018-05-16T18:01:05","slug":"the-road-to-responsible-consumption-embedding-social-and-environmental-purpose-in-the-heart-of-an-iconic-brand","status":"publish","type":"session","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/the-road-to-responsible-consumption-embedding-social-and-environmental-purpose-in-the-heart-of-an-iconic-brand\/","title":{"rendered":"The Road to Responsible Consumption: Embedding Social and Environmental Purpose in the Heart of an Iconic Brand"},"content":{"rendered":"<p><span class=\"il\">Marc<\/span>\u00a0Pritchard, Chief Brand Officer of Procter &amp; Gamble, will share insight into how P&amp;G is enabling and inspiring positive impact through its brands. By asking tough questions, the company is finding new ways to be a force for good and a force for growth.<\/p>\n","protected":false},"featured_media":0,"template":"","location":[140],"track":[127],"conference-day":[160],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session\/4923"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media?parent=4923"}],"wp:term":[{"taxonomy":"location","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/location?post=4923"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/track?post=4923"},{"taxonomy":"conference-day","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/conference-day?post=4923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}