{"id":4910,"date":"2018-03-23T22:29:06","date_gmt":"2018-03-23T22:29:06","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/campaigns-that-enable-good-life-principles-balanced-simplicity-meaningful-connections\/"},"modified":"2018-06-01T20:38:17","modified_gmt":"2018-06-01T20:38:17","slug":"campaigns-that-enable-good-life-principles-balanced-simplicity-meaningful-connections","status":"publish","type":"session","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/campaigns-that-enable-good-life-principles-balanced-simplicity-meaningful-connections\/","title":{"rendered":"Campaigns that Enable Good Life Principles: Balanced Simplicity, Meaningful Connections"},"content":{"rendered":"<p>It is up to brands to be more proactive in anticipating and understanding their customers\u2019 changing aspirations even before they do \u2014 and then to innovate accordingly. How can brands anticipate these needs? Learn from leading case studies on how they brought products and services to consumers that enhance the Good Life principles of Balanced Simplicity and Meaningful Connections between each other and between consumer and brand. You\u2019ll take away insights into how these principles can actively enhance your relationship with consumers and improve your overall brand value.<\/p>\n","protected":false},"featured_media":0,"template":"","location":[353],"track":[133],"conference-day":[160],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session\/4910"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media?parent=4910"}],"wp:term":[{"taxonomy":"location","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/location?post=4910"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/track?post=4910"},{"taxonomy":"conference-day","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/conference-day?post=4910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}