{"id":4899,"date":"2018-03-23T22:28:40","date_gmt":"2018-03-23T22:28:40","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/the-rise-of-city-brand-collaboration-local-marketing-and-local-positive-hubs\/"},"modified":"2018-05-14T21:11:29","modified_gmt":"2018-05-14T21:11:29","slug":"the-rise-of-city-brand-collaboration-local-marketing-and-local-positive-hubs","status":"publish","type":"session","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/full-program\/the-rise-of-city-brand-collaboration-local-marketing-and-local-positive-hubs\/","title":{"rendered":"The Rise of City-Brand Collaboration, Local Marketing and Local Positive Hubs"},"content":{"rendered":"<p>&#8220;Local first&#8221; is the new motto in consumers expectations (local brands account for 46% of global consumption and grow twice as fast as international brands), in the organization of production (custom design, micro-production in fablabs local sourcing, \u2026) and in corporate governance (local ownership, local jobs, micro-franchises, local crowdfunding, local entrepreneurs). Local also makes more sense in terms of sustainability and it is by far the best place to intervene on several key sustainability issues: mobility, housing\/buildings, health, food, waste, water, biodiversity, etc. Cities and local authorities are in a better position to achieve systemic change, because they can work on people behavior\/education as well as on infrastructures and rules (ex. transportation), and they can mix a bottom-up approach (learning from what works on the field) and a top-down approach (changing regulations, norms, infrastructures, etc.). Finally, two key trends of new and more sustainable business models are, in essence, local: the circular economy and the sharing economy. It is not a surprise, therefore, that new practices are emerging: New partnerships of city + brand, trying to leverage global influence and local action to achieve more efficient\/systemic change. Learn about these emerging trends and how to tap into their power with Utopies.<\/p>\n","protected":false},"featured_media":0,"template":"","location":[354],"track":[164],"conference-day":[158],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session\/4899"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/session"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/types\/session"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media?parent=4899"}],"wp:term":[{"taxonomy":"location","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/location?post=4899"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/track?post=4899"},{"taxonomy":"conference-day","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/conference-day?post=4899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}