{"id":7999,"date":"2018-05-15T19:09:27","date_gmt":"2018-05-15T19:09:27","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/?p=7999"},"modified":"2018-05-15T19:25:14","modified_gmt":"2018-05-15T19:25:14","slug":"embodying-the-ethos-of-lifes-good-with-lgs-experience-happiness-initiative","status":"publish","type":"post","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/embodying-the-ethos-of-lifes-good-with-lgs-experience-happiness-initiative\/","title":{"rendered":"Embodying the Ethos of “Life’s Good” with LG’s Experience Happiness Initiative"},"content":{"rendered":"

Mike Pepperman<\/a>, Manager, Corporate Social Responsibility and Community Relations, LG Electronics, leads corporate social responsibility and community relations at LG Electronics USA. In this role, Mike is responsible for LG\u2019s social impact platforms, cause marketing programs, community relations partnerships and employee engagement efforts.<\/p>\n

What will you be talking about at SB\u201918 Vancouver?<\/h5>\n

Mike Pepperman: We\u2019re launching a new initiative, “Life\u2019s Good – Experience Happiness”. It\u2019s focused on bringing sustainable happiness skills to youth across the US. We wanted some focus and clarity; we\u2019ve done a lot of philanthropy, and we wanted to bring some strategy to it, so we talked to many LG consumers, employees, and senior leadership to identify what LG really means to each of them, and it kept coming back to our “life\u2019s good” tag line, about trust, fun, and being innovative. As we dove into the idea of happiness, we discovered there\u2019s a science of social-emotional well-being, over 70 years of research on this.<\/p>\n

What is the most exciting thing you\u2019re working on?<\/h5>\n

MP: It\u2019s this platform. When I got the opportunity to work on it, I couldn\u2019t say no, I was really drawn to it… Two out of three teenagers in the US today are stressed, anxious, and many of them don\u2019t have skill set to handle it. So we worked with UC Berkeley\u2019s Greater Good<\/a> science center to pull together six “sustainable happiness skills”. Then we looked for partners delivering these skills to kids in US. We found, and are now funding, three nonprofits that do this: Inner Explorer<\/a>, Project Happiness<\/a>, and Discovery Education<\/a>. We\u2019re helping these organizations bring these skills to kids directly\u2026 During the Wednesday lunch at Sustainable Brands, we\u2019re hosting a workshop where we\u2019ll introduce the platform, and introduce the six sustainable happiness skills, and we\u2019ll have exercises where attendees will be able to practice these skills in person, with experts from Berkeley\u2019s Greater Good science center and Inner Explorer.<\/p>\n

What was your Personal Path to Sustainability?<\/h5>\n

MP: I have been a marketer for most of my career. In the course of this, I\u2019ve worked to include “cause-marketing” or philanthropy in my programs. I spent ten years as volunteer firefighter, which gave me a ton of purpose and connection to community.<\/p>\n

If you could travel back in time what would you tell your 20-year-old self?<\/h5>\n

MP: Based off of my most recent career trajectory, I\u2019d tell myself to not to stress over it, but look for opportunities to build more purpose into the work I do. … I had the opportunity to be more influential in bringing purpose to marketing, but I didn\u2019t necessarily have my eyes open to see that opportunity was there.<\/p>\n

What has been your proudest moment in Sustainability?<\/h5>\n

MP: Really, it\u2019s been this launch of the LG Experience Happiness platform. We started from scratch about a year and a half ago, and now that we\u2019ve got it set up and have been working with the three partners now, we\u2019re reaching approximately 300,000 kids to help set them up with these skills.<\/p>\n

If you had a magic wand and could completely solve one sustainability problem, what would it be?<\/h5>\n

MP: I\u2019ll keep it on the theme of the platform. I really see youth stress as a root cause of many problems we have dividing our culture in the US today, such as the opioid epidemic, teen suicide, etc\u2026 So if I could wave a wand and solve an issue, it would be to provide every kid in the world the skills to cope with the stresses they face. And to understand that true happiness is this balance of both positive and negative experiences–true sustainable happiness isn\u2019t about being constantly happy, it\u2019s about consistently recognizing that life\u2019s good even though it\u2019s hard sometimes.<\/p>\n

Mike Pepperman<\/a> is one of over 300 brand leaders<\/a> who will be speaking at SB’18 Vancouver<\/a> this June 4-7, register now<\/a> to reserve your spot!<\/p>\n

By Jeremy Faludi<\/a>
\nMA in Sustainable Design Program<\/a>
\nMCAD
\nMay 15, 2018<\/p>\n","protected":false},"excerpt":{"rendered":"

Mike Pepperman, Manager, Corporate Social Responsibility and Community Relations, LG Electronics, leads corporate social responsibility and community relations at LG Electronics USA. In this role, Mike is responsible for LG\u2019s social impact platforms, cause marketing programs, community relations partnerships and employee engagement efforts. What will you be talking about at […]<\/p>\n","protected":false},"author":2,"featured_media":8000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[81],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-content\/uploads\/2018\/05\/sb18van-blog-interview-lg.jpg?fit=1200%2C630&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p9tnpw-251","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/posts\/7999"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/comments?post=7999"}],"version-history":[{"count":0,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/posts\/7999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media\/8000"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/media?parent=7999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/categories?post=7999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb18vancouver\/wp-json\/wp\/v2\/tags?post=7999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}