Recognized as a thought leader in the area of collaborations, sustainability and purpose Neill has extensive experience enabling major sponsors, sports properties and non-profits to deliver positive business and social outcomes through sport. He has helped develop and implement strategies that achieved a number of “world firsts” including Super Bowl 50 as the most shared, participatory, giving, sustainable and commercially successful Super Bowl in history and the 34th America’s Cup as the first ever zero waste and zero carbon event. Neill is CEO and Founder of Purpose + Sport, the world’s first purpose-led sports agency, whose mission it is to rebuild the relevance of sports in a modern world by disrupting the business of sport for good.