David Le is the Senior Director of Global Brand Management for EA SPORTS Brand Strategy, EA SPORTS NHL, and EA SPORTS UFC at Electronic Arts. Based in Vancouver, David has served several strategic positions since joining EA in 2007, providing leadership on product and brand development for both packaged goods and digital services. On EA SPORTS NHL, David has been a key driver of franchise innovation – mapping player insights and motivations to product development and marketing campaign creation, resulting a tripling of the business fueled by increased player engagement and satisfaction during his tenure on the franchise. He also spearheaded the addition of the EA SPORTS UFC franchise to the EA SPORTS portfolio, and continues to oversee its ongoing growth in player engagement and business results. David is excited to share the world that EA is doing around “Play to Give” and “Play to Learn” initiatives designed to live out EA’s vision of “inspiring the world to play”. EA continues to foster a spirit of inclusiveness with gamers and sports fans through partnerships with HeForShe, Pacer’s National Bullying Prevention Center, and Ditch the Label. David is also heavily involved in his local community, coaching numerous youth sports teams in North Vancouver including soccer, hockey, baseball, basketball, and flag football.
