Charles has more than 25 years of experience in marketing, branding, sales and revenue management for high-profile international travel brands. His most recent corporate assignment was leading the restructuring of marketing, loyalty and branding functions at Malaysia Airlines in Kuala Lumpur.
His prior work has included serving as Chief Marketing Officer of Delta Hotels and Resorts and Air Canada, Commercial Executive Vice President of lastminute.com. He has nearly a decade of senior leadership experience with Virgin Atlantic Airways. Besides Kuala Lumpur, Charles has worked in New York, Tokyo and London. His overseas experience has further been broadened by leading the international offices of the Canadian Tourism Commission in 12 countries.
Charles graduated from Harvard University with a specialization in East Asian studies. Charles will be based in Minneapolis.