SB’18 Vancouver

Impactful Program Design Starts with Listening

CarrotNewYork creates social impact through education for a client list that includes corporations, nonprofits, NGOs, and government agencies. In every campaign, even for such a diverse range of clients, listening is key at all stages. From the first conversation with the client to pre-concept testing to formative stages through post-project evaluation, designing programs that are impactful—that make a real difference—starts and ends with listening.

Here’s what Michael LeFort (Chief Marketing Officer) and Margaret Dawson (Director of Strategy & Instruction) at CarrotNewYork have to say about the importance of listening.



CarrotNewYork helps organizations make a measurable social impact through education.
It’s what we’ve been doing for almost 40 years. Are you ready to put your cause into action? Come and meet with us in the Activation Hub at SB’18 Vancouver, this June 4-7. See you in Vancouver!

Michael Lefort, Chief Marketing Officer, CarrotNewYork
Margaret Dawson, Director of Strategy, CarrotNewYork
May 4, 2018