SB’18 Vancouver

The Future of E-Commerce: How Smart Retail Partnerships Drive Sustainable Growth

As e-commerce continues to grow, the number of returned items that are shipped multiple times before reaching end consumers continues to increase at a rapid pace. Today’s retailers must find new and innovative ways to address the many logistical, economic and environmental challenges associated with these excess shipments. Join UPS Senior Director of Global Sustainability & Environmental Affairs, Crystal Lassiter and Optoro President, Adam Vitarello as they discuss how a 110-year-old global leader in logistics aligned with a cutting-edge reverse logistics startup to collectively deliver solutions. Crystal and Adam will share challenges and lessons learned from the strategic alliance and discuss how innovative business models, driven by data and technology, are vital for creating sustainable supply chains and supporting a circular economy.