SB’18 Vancouver

Millennials as Activists, Influencers and Brand Ambassadors – Case Studies on How Brand Best Collaborate with Millennials to Shape the Future

Millennials – the golden demographic all brands aspire to connect with and learn from.  How can brands authentically and meaningfully engage Millennials as advocates and champions for sustainability efforts?  Hear from one leading nonprofit, Net Impact, which works with tens of thousands of passionate millennials across the globe, and three leading companies – Kendall-Jackson, Caesars Entertainment, and Levi’s — about how they have successfully mobilized millennials to engage with their brands and impact priorities.