One of the global trends is the increasing scale of mergers & acquisitions. In addition, companies are learning new ways to partner and innovate together, with organizations big and small, to achieve shared goals. This session will seek to answer how these changes and new business ventures affect and redefine the brand to keep purpose on course. We’ll hear from Radisson Hotel Group, Nestle and Pixelis on what lessons they have learned while staying aligned with their core purpose and how they communicate that to new and existing consumers.