Issues of men and masculinity have been in the headlines for most of this past year. To redesign the good life-both for society and for men and women-new visions of masculine and feminine roles must emerge. Companies that break down these gender roles and create more inclusion are consistently more successful. Many companies such as Tecate, Heineken and Unilever are tackling this conversation about a new masculinity-one that emphasizes compassion, empathy, and equity. This session will explore how the masculine must shift for the good life to emerge and the role brands can play in this conversation. You will hear from some leaders in this work while having an opportunity to dialogue with others.