What is your definition of impact? The definition of impact has, and will continue to change and evolve. However, that definition is important and has implications for the partnerships that we look to forge as we push for sustainable business practices. In this engaging session, Professor Sara Soderstrom will explore the definition of impact, with a specific focus on community partnerships. Purpose-driven collaborations at the community level are central to developing the win-win solutions that can contribute to the good life – doing well for business and strengthening the communities where they do business. Building off academic research, Sara will share cases that highlight different approaches to building brand equity through partnerships.