SB’18 Vancouver

Aligning Strategy with the SDGs to Improve Brand Value

It’s an imperative today to ensure that a brand’s corporate strategy is aligning with the UN SDGs. Much has been said about aligning strategy to the SDGs, but it’s time to hear from brands doing the work on the ground, how they are actually prioritizing their initiatives, and which product development and service offerings are advancing corporate goals with UN goals. Dive deep into case studies and examples of prominent brands to understand their route to alignment.