In this session, Sustainable Packaging Coalition’s Director will showcase the current state of sustainable packaging including drivers such as corporate goals and pledges for packaging from brands; how material innovation is evolving and global challenges such as Ocean Pollution, end markets for recycled materials and the expansion of circularity for plastics. Panelists from Starbucks, TerraCycle and BSI Biodegradable Solutions will share their perspectives on the brands’ role in sustainability integration; how to make packaging important to a brand; reusability initiatives and the role that compostable packaging can play.