To earn CFO approval, buy-in, and support for a significant initiative, sustainability champions need to show how their proposed project will be good for the company, as well as good for the environment and society. They need to engage with management to co-create a business case that shows how the environmental or social initiative activates the company’s purpose and quantifies how it will help grow revenue, save on operational and human resources expenses, enhance assets’ values, improve market value, and / or mitigate risks. In this workshop, you will learn how to use Bob Willard’s top-notch “Sustainability ROI Workbook” – a new, free, open-source e-book to build a cost-benefit analysis for a single sustainability initiative, a cluster of initiatives, or all categories of initiatives that collectively would enable the whole company, a company division, or a company location to be more, or truly, sustainable. You will learn how to convey a sense of unbiased objectivity as you help your senior executives evaluate your initiatives and projects on the basis of ROI and other standard financial metrics. Intended for use by internal sustainability champions seeking executive support for more aggressive company action on sustainability issues, this is a must-have tool for everyone in the Sustainable Brands community.