{"id":782,"date":"2017-08-31T08:00:28","date_gmt":"2017-08-31T11:00:28","guid":{"rendered":"http:\/\/events.sustainablebrands.com\/sb17saopaulo\/?p=782"},"modified":"2017-10-21T20:44:27","modified_gmt":"2017-10-21T22:44:27","slug":"redefining-the-good-life-e-a-publicidade","status":"publish","type":"post","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/pt\/redefining-the-good-life-e-a-publicidade\/","title":{"rendered":"Redefining The Good Life e a publicidade"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/228729065\" width=\"500\" height=\"500\" frameborder=\"0\" title=\"Redefinindo a Vida Boa: por Thomas Kolster\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\n<p>Redefining The Good Life e a publicidade: entenda porque as marcas devem alcan\u00e7ar um outro n\u00edvel de transpar\u00eancia e mudar a forma como posicionam os seus produtos para o p\u00fablico.<\/p>\n<p>Thomas Kolster \u00e9 autor do livro Goodvertising \u2013 sobre a comunica\u00e7\u00e3o para o bem \u2013, e especialista em comunica\u00e7\u00e3o sustent\u00e1vel. Ele esteve presente no Sustainable Brands Rio.<\/p>\n<p><strong>Confirme sua participa\u00e7\u00e3o no\u00a0<a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/sb17sp?source=feed_text&amp;story_id=1629392200414686\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\"><span class=\"_5afx\"><span class=\"_58cl _5afz\" aria-label=\"hashtag\">#<\/span><span class=\"_58cm\">SB17SP<\/span><\/span><\/a>\u00a0e garanta o seu ingresso, com meia entrada para universit\u00e1rios. REGISTRE-SE AGORA:\u00a0<a href=\"http:\/\/bit.ly\/2tVWbQ4\" target=\"_blank\" rel=\"noopener\" data-ft=\"{&quot;tn&quot;:&quot;-U&quot;}\" data-lynx-mode=\"async\" data-lynx-uri=\"https:\/\/l.facebook.com\/l.php?u=http%3A%2F%2Fbit.ly%2F2tVWbQ4&amp;h=ATO3p2Xb2GyKzrMRiK_UtJ7nyF0JzxRMCKnsmZIYt4iz62DGSNlZRJlS-OfKTYN03ejW0h0D69TBxTFYkxcWKExWa15MiBns2OGzs0rv2G4rGPTY3PdkSkybaExevN8wyeiy_uieVPFK6QjXjD0t_FBuqB2DFCIX0_uvK_UiGgcujQb0xqvCk4THb7LDw9uh3G3wHfA1YtwhR71nPHz40dcZDBEHWHwBiTrOacuGIzoreswd3_AYtj39ddQwAB_PvdNsgXI8hr2uSlvky-SbM7WJZpcaM0zqFiDmuK81Qak\">http:\/\/bit.ly\/2tVWbQ4<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redefining The Good Life e a publicidade: entenda porque as marcas devem alcan\u00e7ar um outro n\u00edvel de transpar\u00eancia e mudar a forma como posicionam os seus produtos para o p\u00fablico. Thomas Kolster \u00e9 autor do livro Goodvertising \u2013 sobre a comunica\u00e7\u00e3o para o bem \u2013, e especialista em comunica\u00e7\u00e3o sustent\u00e1vel. Ele esteve presente no Sustainable [&hellip;]<\/p>\n","protected":false},"author":101011,"featured_media":460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/posts\/782"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/users\/101011"}],"replies":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/comments?post=782"}],"version-history":[{"count":2,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/posts\/782\/revisions"}],"predecessor-version":[{"id":821,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/posts\/782\/revisions\/821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/media\/460"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/media?parent=782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/categories?post=782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/tags?post=782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}