{"id":1127,"date":"2017-09-16T10:58:31","date_gmt":"2017-09-16T13:58:31","guid":{"rendered":"http:\/\/events.sustainablebrands.com\/sb17saopaulo\/?p=1127"},"modified":"2017-10-21T20:44:26","modified_gmt":"2017-10-21T22:44:26","slug":"activation-hub-apresenta-a-arena-good-drinking","status":"publish","type":"post","link":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/pt\/activation-hub-apresenta-a-arena-good-drinking\/","title":{"rendered":"Activation Hub apresenta a arena Good Drinking"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"size-full wp-image-1129 aligncenter\" src=\"events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-content\/uploads\/2017\/09\/SB17SP_3.jpg\" alt=\"\" width=\"575\" height=\"150\" srcset=\"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-content\/uploads\/2017\/09\/SB17SP_3.jpg 575w, https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-content\/uploads\/2017\/09\/SB17SP_3-300x78.jpg 300w, https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-content\/uploads\/2017\/09\/SB17SP_3-212x55.jpg 212w, https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-content\/uploads\/2017\/09\/SB17SP_3-400x104.jpg 400w, https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-content\/uploads\/2017\/09\/SB17SP_3-355x93.jpg 355w, https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-content\/uploads\/2017\/09\/SB17SP_3-306x80.jpg 306w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/p>\n<p>Redifining the Good Life (Redefinindo a Vida Boa) \u00e9 o tema do Sustainable Brands S\u00e3o Paulo. O in\u00edcio de um processo de constru\u00e7\u00e3o coletiva de conhecimento sobre os novos padr\u00f5es de uma vida boa, a serem conquistados num futuro pr\u00f3ximo. Durante os dias 18 e 19 de setembro, o Activation Hub do #SB17SP proporcionar\u00e1 um espa\u00e7o de co-cria\u00e7\u00e3o sobre temas estrat\u00e9gicos. As atividades ser\u00e3o realizadas das 10h \u00e0s 18h, no Unibes Cultural.<\/p>\n<p><strong>Redefining the Good Drinking<\/strong><\/p>\n<p><strong>O futuro da cerveja tem nome: consumo respons\u00e1vel<\/strong><\/p>\n<p>A <strong>HEINEKEN<\/strong>, que tem uma longa hist\u00f3ria como fabricante global de cervejas de qualidade e segundo player no mercado brasileiro de cervejas, oferece a arena Good Drinking.<\/p>\n<p>Venha participar de um di\u00e1logo transparente sobre o futuro da cerveja. Afinal, como influenciar uma mudan\u00e7a positiva no comportamento do brasileiro em rela\u00e7\u00e3o a bebida? Como a <strong>HEINEKEN<\/strong> est\u00e1 praticando o consumo respons\u00e1vel em todo o neg\u00f3cio? Quais os movimentos e tend\u00eancias que est\u00e3o influenciando transforma\u00e7\u00f5es verdadeiras na ind\u00fastria?<\/p>\n<p><strong>Os temas ser\u00e3o debatidos em tr\u00eas pain\u00e9is:<\/strong><\/p>\n<ul>\n<li><strong>\u00c9 lei ou cultura?<\/strong>\u00a0Por que no Brasil existem leis que \u201cpegam&#8221; e outras que n\u00e3o \u201cpegam\u201d? Vamos discutir o qu\u00ea, de fato, faz o brasileiro mudar suas atitudes e consumir de forma mais respons\u00e1vel.<\/li>\n<\/ul>\n<ul>\n<li><strong>Quebrando tabu.\u00a0<\/strong>Um papo reto sobre como a <strong>HEINEKEN<\/strong> est\u00e1 praticando o Consumo Respons\u00e1vel em toda a empresa.<\/li>\n<\/ul>\n<ul>\n<li><strong>Future of Drinking.<\/strong>\u00a0Como o consumo premium e o movimento emergente do slow beer est\u00e3o influenciando positivamente a nossa rela\u00e7\u00e3o com a cerveja.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Conhe\u00e7a as arenas do Activation Hub:\u00a0<a href=\"events.sustainablebrands.com\/conferences\/sb17saopaulo\/pt\/activation-hub\/\">PROGRAMA\u00c7\u00c3O<\/a>.<\/strong><\/p>\n<p><strong>Acesse a programa\u00e7\u00e3o completa do #SB17SP:\u00a0<a href=\"events.sustainablebrands.com\/conferences\/sb17saopaulo\/pt\/programacao\/\">PROGRAMA\u00c7\u00c3O<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redifining the Good Life (Redefinindo a Vida Boa) \u00e9 o tema do Sustainable Brands S\u00e3o Paulo. O in\u00edcio de um processo de constru\u00e7\u00e3o coletiva de conhecimento sobre os novos padr\u00f5es de uma vida boa, a serem conquistados num futuro pr\u00f3ximo. Durante os dias 18 e 19 de setembro, o Activation Hub do #SB17SP proporcionar\u00e1 um [&hellip;]<\/p>\n","protected":false},"author":101011,"featured_media":1128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/posts\/1127"}],"collection":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/users\/101011"}],"replies":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/comments?post=1127"}],"version-history":[{"count":3,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/posts\/1127\/revisions"}],"predecessor-version":[{"id":1205,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/posts\/1127\/revisions\/1205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/media\/1128"}],"wp:attachment":[{"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/media?parent=1127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/categories?post=1127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.sustainablebrands.com\/conferences\/sb17saopaulo\/wp-json\/wp\/v2\/tags?post=1127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}