Kıvılcım Kayabalı She has a long standing interest in psychology, human mind and behavior. She has experience in the marketing and medical fields of pharmaceutical industry. In 1999 she founded PTMS, one of the leading consultancy and training companies in the Turkish healthcare industry, which provides ‘tailor made’ solutions. PTMS has developed unique training modules and conferences.
She has also engaged in digital marketing and has been organising Turkey’s most prestigious digital health summit since 2011. Kivilcim was fascinated with SalesBrain’s unique, scientific Model and now focuses mainly on neuroscience and neuromarketing. She has been giving seminars and lectures in universities and workshops on neuromarketing, decision making and neuroscience since 2012.
She is certified SalesBrain instructor and partner, a member of NMSBA, lecturer at Hamburg Media School and Bilgi YGM. Kivilcim’s priority has always been to support her claims with serious scientific data.