Designing and Driving Positive Consumption Norms in Pursuit of the Good Life

Virginie Helias, Vice President of Global Sustainability at Procter & Gamble, will share brand new insight into how Procter & Gamble is looking to enable positive consumption in pursuit of the good life. Eschewing outdated values such as “more is always better”, Procter & Gamble is actively building a roadmap for 21st century brand leadership toward sustainable consumption norms.

Location: Date: May 23, 2017 Time: 4:00 pm - 4:15 pm Virginie Helias

Send this to friend