{"id":9734,"date":"2022-07-29T13:39:47","date_gmt":"2022-07-29T20:39:47","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/?page_id=9734"},"modified":"2025-05-16T15:15:35","modified_gmt":"2025-05-16T22:15:35","slug":"program","status":"publish","type":"page","link":"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/program\/","title":{"rendered":"Event Program"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9734\" class=\"elementor elementor-9734\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb420cd elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"cb420cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c8fde1\" data-id=\"1c8fde1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7db188d elementor-widget elementor-widget-heading\" data-id=\"7db188d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Event Program<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-83ff67a\" data-id=\"83ff67a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-822e411 elementor-widget elementor-widget-spacer\" data-id=\"822e411\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-684a401 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"684a401\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-400a63c\" data-id=\"400a63c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0829598 elementor-widget elementor-widget-heading\" data-id=\"0829598\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SB Catalyzing Culture Change Program<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2def31b elementor-widget elementor-widget-text-editor\" data-id=\"2def31b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hear from purpose-driven, action-oriented visionaries from the world\u2019s leading brands who are focused on building competitive differentiation and deepening brand love, loyalty and value by influencing culture to drive consumer behavior that creates a flourishing future for all. Want to see an overview of each day? Check out our <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/schedule-at-a-glance\/\">schedule at a glance page<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66521e9 elementor-widget elementor-widget-schedule_widget\" data-id=\"66521e9\" data-element_type=\"widget\" data-widget_type=\"schedule_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container program-page\">\n    <div class=\"row\">\n        <div class=\"col-lg-3\">\n            <div class=\"program-filters\">\n    <small>\n                            <div id=\"filter-track\" class=\"program-filter-container\">\n                <h6 class=\"program-filter-title\">Track<\/h6>\n                                    <ul>\n                                                    <li class=\"program-filter\">\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-track-filter\/?trk=culturechanging-communications\">Culture-Changing Communications<\/a> (7)\n                            <\/li>\n                                                    <li class=\"program-filter\">\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-track-filter\/?trk=exploring-consumer-trends\">Exploring Consumer Trends<\/a> (10)\n                            <\/li>\n                                                    <li class=\"program-filter\">\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-track-filter\/?trk=strategies-tactics-for-driving-behavior-change-at-scale\">Strategies &amp; Tactics for Driving Behavior Change at Scale<\/a> (12)\n                            <\/li>\n                                            <\/ul>\n                            <\/div>\n                                    <div id=\"filter-session-type\" class=\"program-filter-container\">\n                <h6 class=\"program-filter-title\">Session Type<\/h6>\n                                    <ul>\n                                                    <li class=\"program-filter\">\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-type-filter\/?typ=breakout\">Breakout<\/a> (1)\n                            <\/li>\n                                                    <li class=\"program-filter\">\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-type-filter\/?typ=presentation\">Presentation<\/a> (18)\n                            <\/li>\n                                                    <li class=\"program-filter\">\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-type-filter\/?typ=panel-discussion\">Panel Discussion<\/a> (5)\n                            <\/li>\n                                            <\/ul>\n                            <\/div>\n                                    <\/small>\n<\/div>\n        <\/div>\n        <div class=\"col-lg-9\">\n            <div class=\"row\">\n                <div class=\"col\">\n                    <div class=\"program-guide\">\n                                                <ul class=\"nav nav-tabs\" role=\"tablist\" id =\"nav-tabSchedule\">\n                                                            <li class=\"nav-item\" role=\"presentation\">\n                                                                            <a class=\"nav-link active\"\n                                            id=\"tuesday-3rd-june-tab\"\n                                            data-toggle=\"tab\" href=\"#tuesday-3rd-june\">Tuesday 3rd June\n                                        <\/a>\n                                                                    <\/li>\n                                                            <li class=\"nav-item\" role=\"presentation\">\n                                                                            <a class=\"nav-link\"\n                                            id=\"wednesday-4th-june-tab\"\n                                            data-toggle=\"tab\" href=\"#wednesday-4th-june\">Wednesday 4th June\n                                        <\/a>\n                                                                    <\/li>\n                                                            <li class=\"nav-item\" role=\"presentation\">\n                                                                            <a class=\"nav-link\"\n                                            id=\"thursday-5th-june-tab\"\n                                            data-toggle=\"tab\" href=\"#thursday-5th-june\">Thursday 5th June\n                                        <\/a>\n                                                                    <\/li>\n                                                    <\/ul>\n                        <div class=\"tab-content pt-4 border-left border-right border-bottom\" id=\"nav-tabScheduleContent\">\n                                                            <div class=\"tab-pane fade  show active  p-2\"\n                                    id=\"tuesday-3rd-june\" role=\"tabpanel\"\n                                    aria-labelledby=\"tuesday-3rd-june-tab\">\n                                    <div class=\"program-day-title\">\n                                        <h2>Tuesday 3rd June<\/h2>\n                                    <\/div>\n                                                                                                                        <div class=\"row mx-1 border\">\n                                                <div class=\"col-md-3\">\n                                                    <div class=\"card-body pl-0 pr-0\">\n                                                        <div class=\"program-session-time\">\n                                                            <strong>8:00 AM<\/strong>\n                                                            -\n                                                            11:00 AM\n                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                <div class=\"col-md-9\">\n                                                    <div class=\"mb-2\">\n                                                        <div class=\"card-body\">\n    \n    <div class=\"row\">\n                    <div class=\"col-md-10\">\n                        <div class=\"row small pl-3\">\n                                            <div class=\"session-type\">\n                            <span class=\"badge badge-secondary p-1 presentation\">\n                                PRESENTATION\n                            <\/span>\n                        <\/div>\n                                        <div class=\"session-room\">\n                        \n                    <\/div>\n                <\/div>\n                <h5 class=\"card-title\">\n                    <div class=\"session-name\">\n                        <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=exploring-consumer-trends\">Exploring Consumer Trends<\/a>\n                    <\/div>\n                <\/h5>\n                                    <div class=\"session-track\">\n                        <h6>\n                            Track: Exploring Consumer Trends\n                        <\/h6>\n                    <\/div>\n                                            <\/div>\n            <\/div>\n\n            \n        <div class=\"flex\">\n                                <\/div>\n\n        \n        <div class=\"row ml-3\">\n        <div class=\"col\">\n                            <div class=\"border-top\">\n                    <h6>Welcome to SB Brands for Good: Catalyzing Culture Change Day 1 Part 1<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>8:00 AM<\/strong>\n                            -\n                            8:15 AM\n                        <\/div>\n                                                                                                                <div ><p>Welcome to SB Brands for Good: Catalyzing Culture Change Day 1, where we will focus on Exploring Consumer Insights.<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=exploring-consumer-trends\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=mike-dupee-2\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/4503\/conversions\/IMG_3251-512x512.png\" alt=\"Mike Dupee\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=mike-dupee-2\">Mike Dupee<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Chief Executive Officer<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Sustainable Brands<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/2121\/conversions\/Screen-Shot-2022-03-21-at-4.39.58-PM-512x512.png\" alt=\"Sustainable Brands\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>From Anxiety to Agency: Insights and Strategies to Engage Gen Z<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>8:15 AM<\/strong>\n                            -\n                            8:55 AM\n                        <\/div>\n                                                                                                                <div ><p>80% of Gen Z globally report being personally affected by climate change, yet their engagement with sustainable solutions is declining. Looking to the future, many young people are asking, \u201cWhat\u2019s the point?\u201d...<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=exploring-consumer-trends\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=raphael-bemporad-5\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/49963\/conversions\/Raphael_headshot-2-512x512.png\" alt=\"Raphael Bemporad\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=raphael-bemporad-5\">Raphael Bemporad<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Founding Partner<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>BBMG<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/2799\/conversions\/BBMG-512xH.jpg\" alt=\"BBMG\">\n                                    <\/div>\n            <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=chris-coulter-2\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/49859\/conversions\/Chris-Coulter-512x512.png\" alt=\"Chris Coulter\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=chris-coulter-2\">Chris Coulter<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>CEO<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>GlobeScan<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/4006\/conversions\/global-scan-512xH.png\" alt=\"GlobeScan\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Q&amp;A with Speakers<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>8:55 AM<\/strong>\n                            -\n                            9:15 AM\n                        <\/div>\n                                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=raphael-bemporad-5\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/49963\/conversions\/Raphael_headshot-2-512x512.png\" alt=\"Raphael Bemporad\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=raphael-bemporad-5\">Raphael Bemporad<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Founding Partner<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>BBMG<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/2799\/conversions\/BBMG-512xH.jpg\" alt=\"BBMG\">\n                                    <\/div>\n            <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=chris-coulter-2\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/49859\/conversions\/Chris-Coulter-512x512.png\" alt=\"Chris Coulter\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=chris-coulter-2\">Chris Coulter<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>CEO<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>GlobeScan<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/4006\/conversions\/global-scan-512xH.png\" alt=\"GlobeScan\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Closing Remarks Part 1<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>9:15 AM<\/strong>\n                            -\n                            9:25 AM\n                        <\/div>\n                                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=mike-dupee-2\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/4503\/conversions\/IMG_3251-512x512.png\" alt=\"Mike Dupee\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=mike-dupee-2\">Mike Dupee<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Chief Executive Officer<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Sustainable Brands<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/2121\/conversions\/Screen-Shot-2022-03-21-at-4.39.58-PM-512x512.png\" alt=\"Sustainable Brands\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Intermission<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>9:25 AM<\/strong>\n                            -\n                            9:30 AM\n                        <\/div>\n                                                                                <div class=\"row mb-4 p-3\">\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Welcome to SB Brands for Good: Catalyzing Culture Change Day 1 Part 2<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>9:30 AM<\/strong>\n                            -\n                            9:45 AM\n                        <\/div>\n                                                                                                                <div ><p>Welcome to SB Brands for Good: Catalyzing Culture Change Day 1, where we will focus on Exploring Consumer Insights.<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=exploring-consumer-trends\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=mike-dupee-2\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/4503\/conversions\/IMG_3251-512x512.png\" alt=\"Mike Dupee\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=mike-dupee-2\">Mike Dupee<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Chief Executive Officer<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Sustainable Brands<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/2121\/conversions\/Screen-Shot-2022-03-21-at-4.39.58-PM-512x512.png\" alt=\"Sustainable Brands\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>The Regenerative Consumer: What\u2019s Driving their Decisions and Market Demand<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>9:45 AM<\/strong>\n                            -\n                            10:05 AM\n                        <\/div>\n                                                                                                                <div ><p>In recent years, encouraging signs for the future of soil health have emerged, from increased adoption of regenerative practices to expanding market access for regenerative products to innovative collaborations across the supply...<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=exploring-consumer-trends\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=kristine-root-2\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/52656\/conversions\/Kristine-Root-Headshot-2025-512x512.png\" alt=\"Kristine Root\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=kristine-root-2\">Kristine Root<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Chief Marketing Officer<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Regenified<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/4505\/conversions\/regen-512xH.png\" alt=\"Regenified\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>New SB Socio-Cultural Trends Research<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>10:05 AM<\/strong>\n                            -\n                            10:25 AM\n                        <\/div>\n                                                                                                                <div ><p>SB's Socio-Cultural Trends Research, conducted by Ipsos and Sustainable Brands, assesses consumer sustainability attitudes and behaviors on an ongoing basis across multiple regions. The research focuses on how consumers perceive and act...<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=exploring-consumer-trends\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=rachel-whitacre-4\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/49867\/conversions\/rachel-whitacre-512x512.png\" alt=\"Rachel Whitacre\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=rachel-whitacre-4\">Rachel Whitacre<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Director of Consumer Insights and Activation<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Sustainable Brands<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/2121\/conversions\/Screen-Shot-2022-03-21-at-4.39.58-PM-512x512.png\" alt=\"Sustainable Brands\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Q&amp;A with Speakers<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>10:25 AM<\/strong>\n                            -\n                            10:45 AM\n                        <\/div>\n                                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=kristine-root-2\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/52656\/conversions\/Kristine-Root-Headshot-2025-512x512.png\" alt=\"Kristine Root\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=kristine-root-2\">Kristine Root<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Chief Marketing Officer<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Regenified<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/4505\/conversions\/regen-512xH.png\" alt=\"Regenified\">\n                                    <\/div>\n            <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=rachel-whitacre-4\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/49867\/conversions\/rachel-whitacre-512x512.png\" alt=\"Rachel Whitacre\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=rachel-whitacre-4\">Rachel Whitacre<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Director of Consumer Insights and Activation<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Sustainable Brands<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/2121\/conversions\/Screen-Shot-2022-03-21-at-4.39.58-PM-512x512.png\" alt=\"Sustainable Brands\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Closing Remarks Part 2<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>10:45 AM<\/strong>\n                            -\n                            10:50 AM\n                        <\/div>\n                                                                                <div class=\"row mb-4 p-3\">\n                                            <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                                                            <div class=\"tab-pane fade  p-2\"\n                                    id=\"wednesday-4th-june\" role=\"tabpanel\"\n                                    aria-labelledby=\"wednesday-4th-june-tab\">\n                                    <div class=\"program-day-title\">\n                                        <h2>Wednesday 4th June<\/h2>\n                                    <\/div>\n                                                                                                                        <div class=\"row mx-1 border\">\n                                                <div class=\"col-md-3\">\n                                                    <div class=\"card-body pl-0 pr-0\">\n                                                        <div class=\"program-session-time\">\n                                                            <strong>8:00 AM<\/strong>\n                                                            -\n                                                            11:00 AM\n                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                <div class=\"col-md-9\">\n                                                    <div class=\"mb-2\">\n                                                        <div class=\"card-body\">\n    \n    <div class=\"row\">\n                    <div class=\"col-md-10\">\n                        <div class=\"row small pl-3\">\n                                            <div class=\"session-type\">\n                            <span class=\"badge badge-secondary p-1 presentation\">\n                                PRESENTATION\n                            <\/span>\n                        <\/div>\n                                        <div class=\"session-room\">\n                        \n                    <\/div>\n                <\/div>\n                <h5 class=\"card-title\">\n                    <div class=\"session-name\">\n                        <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=culturechanging-communications\">Culture-Changing Communications<\/a>\n                    <\/div>\n                <\/h5>\n                                    <div class=\"session-track\">\n                        <h6>\n                            Track: Culture-Changing Communications\n                        <\/h6>\n                    <\/div>\n                                                    <div class=\"card-text pb-2 session-brief\">\n                                                <div ><p>Explore proven communication and storytelling strategies that inspire and enable real-world progress toward a better future. <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=culturechanging-communications\">see more<\/a><\/p>\n<\/div>\n                    <\/div>\n                            <\/div>\n            <\/div>\n\n            \n        <div class=\"flex\">\n                                <\/div>\n\n        \n        <div class=\"row ml-3\">\n        <div class=\"col\">\n                            <div class=\"border-top\">\n                    <h6>Welcome to SB Brands for Good: Catalyzing Culture Change Day 2<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>8:00 AM<\/strong>\n                            -\n                            8:15 AM\n                        <\/div>\n                                                                                                                <div ><p>Welcome to SB Brands for Good: Catalyzing Culture Change Day 2, where we will highlight Culture-Changing Communications.<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=culturechanging-communications\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=mike-dupee-2\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/4503\/conversions\/IMG_3251-512x512.png\" alt=\"Mike Dupee\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=mike-dupee-2\">Mike Dupee<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Chief Executive Officer<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Sustainable Brands<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/2121\/conversions\/Screen-Shot-2022-03-21-at-4.39.58-PM-512x512.png\" alt=\"Sustainable Brands\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Greenwashing vs Greenhushing: Why communicating about sustainability is more important than ever \u2013 and how to thread the needle so it drives brand preference.<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>8:15 AM<\/strong>\n                            -\n                            8:35 AM\n                        <\/div>\n                                                                                                                <div ><p>Communicating sustainability is an increasingly complex challenge. This session will highlight both critical data points to understand what consumers expect and need from brands, and the communications strategies and campaigns that drive...<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=culturechanging-communications\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=suzanne-shelton-5\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/49928\/conversions\/Suzanne_Shelton_Headshot-512x512.png\" alt=\"Suzanne Shelton\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=suzanne-shelton-5\">Suzanne Shelton<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Senior Partner<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>ERM Shelton<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/51344\/conversions\/ERM_Shelton_Mint_Black-512xH.png\" alt=\"ERM Shelton\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>When Purpose Backfires: Crisis-Proofing Your Brand for the Values-Driven Female Consumer<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>8:35 AM<\/strong>\n                            -\n                            8:55 AM\n                        <\/div>\n                                                                                                                <div ><p>Today\u2019s consumers are more politically engaged than ever, and their spending habits reflect that. In the wake of increasing anti-DEI sentiment and policy rollbacks, many consumers\u2014especially those who oppose these changes\u2014are deliberately...<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=culturechanging-communications\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=shampaigne-graves-1\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/49916\/conversions\/-Shampaigne-Graves-512x512.png\" alt=\"Shampaigne Graves\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=shampaigne-graves-1\">Shampaigne Graves<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Women&#039;s Consumer Expert<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Boldifi<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/49908\/conversions\/boldifi-512xH.png\" alt=\"Boldifi\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Leveraging the Power of Consumer Insights in Future-Forward Design<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>8:55 AM<\/strong>\n                            -\n                            9:15 AM\n                        <\/div>\n                                                                                                                <div ><p>This session examines how brands can spark culture change by making sustainable choices the most desirable and relevant to consumers. Through the lens of IDEO\u2019s human-centered design approach, it will spotlight themes...<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=culturechanging-communications\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=vivian-barad\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/52332\/conversions\/Vivian-Barad-IDEO-Headshot-512x512.png\" alt=\"Vivian Barad\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=vivian-barad\">Vivian Barad<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Executive Director<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>IDEO<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/2604\/conversions\/IDEO-512xH.jpeg\" alt=\"IDEO\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Q&amp;A with Speakers<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>9:15 AM<\/strong>\n                            -\n                            9:35 AM\n                        <\/div>\n                                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=suzanne-shelton-5\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/49928\/conversions\/Suzanne_Shelton_Headshot-512x512.png\" alt=\"Suzanne Shelton\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=suzanne-shelton-5\">Suzanne Shelton<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Senior Partner<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>ERM Shelton<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/51344\/conversions\/ERM_Shelton_Mint_Black-512xH.png\" alt=\"ERM Shelton\">\n                                    <\/div>\n            <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=shampaigne-graves-1\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/49916\/conversions\/-Shampaigne-Graves-512x512.png\" alt=\"Shampaigne Graves\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=shampaigne-graves-1\">Shampaigne Graves<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Women&#039;s Consumer Expert<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Boldifi<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/49908\/conversions\/boldifi-512xH.png\" alt=\"Boldifi\">\n                                    <\/div>\n            <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=vivian-barad\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/52332\/conversions\/Vivian-Barad-IDEO-Headshot-512x512.png\" alt=\"Vivian Barad\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=vivian-barad\">Vivian Barad<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Executive Director<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>IDEO<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/2604\/conversions\/IDEO-512xH.jpeg\" alt=\"IDEO\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Closing Remarks<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>9:35 AM<\/strong>\n                            -\n                            9:45 AM\n                        <\/div>\n                                                                                <div class=\"row mb-4 p-3\">\n                                            <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                                                            <div class=\"tab-pane fade  p-2\"\n                                    id=\"thursday-5th-june\" role=\"tabpanel\"\n                                    aria-labelledby=\"thursday-5th-june-tab\">\n                                    <div class=\"program-day-title\">\n                                        <h2>Thursday 5th June<\/h2>\n                                    <\/div>\n                                                                                                                        <div class=\"row mx-1 border\">\n                                                <div class=\"col-md-3\">\n                                                    <div class=\"card-body pl-0 pr-0\">\n                                                        <div class=\"program-session-time\">\n                                                            <strong>8:00 AM<\/strong>\n                                                            -\n                                                            11:00 AM\n                                                        <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                                <div class=\"col-md-9\">\n                                                    <div class=\"mb-2\">\n                                                        <div class=\"card-body\">\n    \n    <div class=\"row\">\n                    <div class=\"col-md-10\">\n                        <div class=\"row small pl-3\">\n                                        <div class=\"session-room\">\n                        \n                    <\/div>\n                <\/div>\n                <h5 class=\"card-title\">\n                    <div class=\"session-name\">\n                        <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=strategies-tactics-for-driving-behavior-change-at-scale\">Strategies &amp; Tactics for Driving Behavior Change at Scale<\/a>\n                    <\/div>\n                <\/h5>\n                                    <div class=\"session-track\">\n                        <h6>\n                            Track: Strategies &amp; Tactics for Driving Behavior Change at Scale\n                        <\/h6>\n                    <\/div>\n                                                    <div class=\"card-text pb-2 session-brief\">\n                                                <div ><p>Explore proven communication and storytelling strategies that inspire and enable real-world progress toward a better future. <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=strategies-tactics-for-driving-behavior-change-at-scale\">see more<\/a><\/p>\n<\/div>\n                    <\/div>\n                            <\/div>\n            <\/div>\n\n            \n        <div class=\"flex\">\n                                <\/div>\n\n        \n        <div class=\"row ml-3\">\n        <div class=\"col\">\n                            <div class=\"border-top\">\n                    <h6>Welcome to SB Brands for Good: Catalyzing Culture Change Day 3 Part 1<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>8:00 AM<\/strong>\n                            -\n                            8:15 AM\n                        <\/div>\n                                                                                                                <div ><p>Welcome to SB Brands for Good: Catalyzing Culture Change Day 2, where we will highlight Strategies and Tactics for Driving Behavior Change at Scale.<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=strategies-tactics-for-driving-behavior-change-at-scale\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=mike-dupee-2\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/4503\/conversions\/IMG_3251-512x512.png\" alt=\"Mike Dupee\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=mike-dupee-2\">Mike Dupee<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Chief Executive Officer<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Sustainable Brands<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/2121\/conversions\/Screen-Shot-2022-03-21-at-4.39.58-PM-512x512.png\" alt=\"Sustainable Brands\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Messaging Strategies and Tactics to Positively Influence Traveler Behavior<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>8:15 AM<\/strong>\n                            -\n                            8:35 AM\n                        <\/div>\n                                                                                                                <div ><p>The vast majority of today\u2019s travellers (83%) view sustainable travel as important, while 67% feel inspired to adopt more responsible practices when they see them in action. With this in mind, Booking.com...<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=strategies-tactics-for-driving-behavior-change-at-scale\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=thomas-loughlin\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/52024\/conversions\/ThomasLoughlin-512x512.png\" alt=\"Thomas Loughlin\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=thomas-loughlin\">Thomas Loughlin<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Sustainability Program Manager<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Booking Holdings<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/51073\/conversions\/bookings-512xH.png\" alt=\"Booking Holdings\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Cutting Through the Noise: Brands Solving the Waste Crisis in the World\u2019s Busiest Places<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>8:35 AM<\/strong>\n                            -\n                            8:55 AM\n                        <\/div>\n                                                                                                                <div ><p>In a world where time is short and public spaces are packed, waste is piling up\u2014and so is consumer confusion. Brian Sano, Head of Strategy at Intuitive AI, reveals how Oscar Sort,...<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=strategies-tactics-for-driving-behavior-change-at-scale\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=hassan-murad-1\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/50813\/conversions\/Hassan-Murad-512x512.png\" alt=\"Hassan Murad\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=hassan-murad-1\">Hassan Murad<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Co-Founder and CEO<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Intuitive AI<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/50842\/conversions\/Intuiitive-AI-Logo-512xH.png\" alt=\"Intuitive AI\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Q&amp;A with Speakers<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>8:55 AM<\/strong>\n                            -\n                            9:15 AM\n                        <\/div>\n                                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=thomas-loughlin\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/52024\/conversions\/ThomasLoughlin-512x512.png\" alt=\"Thomas Loughlin\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=thomas-loughlin\">Thomas Loughlin<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Sustainability Program Manager<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Booking Holdings<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/51073\/conversions\/bookings-512xH.png\" alt=\"Booking Holdings\">\n                                    <\/div>\n            <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=hassan-murad-1\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/50813\/conversions\/Hassan-Murad-512x512.png\" alt=\"Hassan Murad\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=hassan-murad-1\">Hassan Murad<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Co-Founder and CEO<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Intuitive AI<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/50842\/conversions\/Intuiitive-AI-Logo-512xH.png\" alt=\"Intuitive AI\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Closing Remarks Part 1<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>9:15 AM<\/strong>\n                            -\n                            9:25 AM\n                        <\/div>\n                                                                                <div class=\"row mb-4 p-3\">\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Intermission<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>9:25 AM<\/strong>\n                            -\n                            9:30 AM\n                        <\/div>\n                                                                                <div class=\"row mb-4 p-3\">\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Welcome to SB Brands for Good: Catalyzing Culture Change Day 3 Part 2<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>9:30 AM<\/strong>\n                            -\n                            9:45 AM\n                        <\/div>\n                                                                                                                <div ><p>Welcome to SB Brands for Good: Catalyzing Culture Change Day 2, where we will highlight Strategies and Tactics for Driving Behavior Change at Scale.<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=strategies-tactics-for-driving-behavior-change-at-scale\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=mike-dupee-2\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/4503\/conversions\/IMG_3251-512x512.png\" alt=\"Mike Dupee\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=mike-dupee-2\">Mike Dupee<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Chief Executive Officer<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Sustainable Brands<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-blanche-assets.s3.amazonaws.com\/production\/2121\/conversions\/Screen-Shot-2022-03-21-at-4.39.58-PM-512x512.png\" alt=\"Sustainable Brands\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Brewing Behavior Change: How Yerba Madre Made Sustainability Stick<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>9:45 AM<\/strong>\n                            -\n                            10:05 AM\n                        <\/div>\n                                                                                                                <div ><p>Yerba Madre is using flavor, culture, and ritual to make sustainability feel accessible, enjoyable, and socially contagious through the brand. Jen breaks down how sustainable products alone don\u2019t drive behavior change; rather,...<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=strategies-tactics-for-driving-behavior-change-at-scale\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=jen-brush\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/52229\/conversions\/Jen-Brush-Headshot-512x512.png\" alt=\"Jen Brush\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=jen-brush\">Jen Brush<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Vice President, Product Innovation and Brand<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Yerba Madre (fka Guayak\u00ed Yerba Mate)<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/50809\/conversions\/yerba-512xH.png\" alt=\"Yerba Madre (fka Guayak\u00ed Yerba Mate)\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Change Doesn\u2019t Happen Without Your People<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>10:05 AM<\/strong>\n                            -\n                            10:25 AM\n                        <\/div>\n                                                                                                                <div ><p>Sustainability commitments don\u2019t deliver impact on their own. They need to be activated through culture. This session will explore how companies are rethinking culture change to better connect with external audiences and...<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-session-detail\/?ses=strategies-tactics-for-driving-behavior-change-at-scale\"> <small>see more<\/small> <\/a><\/p>\n<\/div>\n                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=joel-hartter-2\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/52663\/conversions\/Joel-Hartter-2025-Headshot-512x512.png\" alt=\"Joel Hartter\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=joel-hartter-2\">Joel Hartter<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Principal \/ Sustainable Business Strategist<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Parallel Labs<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/51102\/conversions\/Parallel-Labs-logo-2-512xH.png\" alt=\"Parallel Labs\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Q&amp;A with Speakers<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>10:25 AM<\/strong>\n                            -\n                            10:45 AM\n                        <\/div>\n                                                                                <div class=\"row mb-4 p-3\">\n                                                    <div class=\"\">\n        <div class=\"session-speakers\">\n            <h6>\n                <small>Featured Speakers<\/small>\n            <\/h6>\n        <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=jen-brush\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/52229\/conversions\/Jen-Brush-Headshot-512x512.png\" alt=\"Jen Brush\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=jen-brush\">Jen Brush<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Vice President, Product Innovation and Brand<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Yerba Madre (fka Guayak\u00ed Yerba Mate)<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/50809\/conversions\/yerba-512xH.png\" alt=\"Yerba Madre (fka Guayak\u00ed Yerba Mate)\">\n                                    <\/div>\n            <\/div>\n                    <div class=\"row mb-4\">\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=joel-hartter-2\">\n                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/52663\/conversions\/Joel-Hartter-2025-Headshot-512x512.png\" alt=\"Joel Hartter\">\n                        <\/a>\n                                    <\/div>\n                <div class=\"col-lg-6 col-md-6 col-sm-12 mb-4\">\n                    <div class=\"ml-2\">\n                        <div class=\"session-speaker-name\">\n                            <h6>\n                                <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/brand-led-culture-change-speaker-detail\/?spk=joel-hartter-2\">Joel Hartter<\/a>\n                            <\/h6>\n                        <\/div>\n                        <div>\n                                                            <div class=\"session-speaker-title\">\n                                    <div>Principal \/ Sustainable Business Strategist<\/div>\n                                <\/div>\n                                                                                        <div class=\"session-speaker-company\">\n                                    <div>Parallel Labs<\/div>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-lg-3 col-md-3 col-sm-12 mb-4\">\n                                            <img class=\"card-img-top\"src=\"https:\/\/sb-web-assets.s3.amazonaws.com\/production\/51102\/conversions\/Parallel-Labs-logo-2-512xH.png\" alt=\"Parallel Labs\">\n                                    <\/div>\n            <\/div>\n            <\/div>\n                                            <\/div>\n                                    <\/div>\n                            <div class=\"border-top\">\n                    <h6>Closing Remarks Part 2<\/h6>\n                                            <div class=\"child-session-time\">\n                            <strong>10:45 AM<\/strong>\n                            -\n                            10:50 AM\n                        <\/div>\n                                                                                <div class=\"row mb-4 p-3\">\n                                            <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n                                                    <\/div>\n                                                <\/div>\n                                            <\/div>\n                                                                                                            <\/div>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-59bee2e5 elementor-section-content-middle elementor-section-height-min-height elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"59bee2e5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31672ca1 elementor-hidden-mobile\" data-id=\"31672ca1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f898815\" data-id=\"2f898815\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8f6e2c animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7a8f6e2c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;lightSpeedIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks for joining! Recordings will be available in four weeks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Event Program SB Catalyzing Culture Change Program Hear from purpose-driven, action-oriented visionaries from the world\u2019s leading brands who are focused on building competitive differentiation and deepening brand love, loyalty and value by influencing culture to drive consumer behavior that creates a flourishing future for all. Want to see an overview of each day? Check out [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":11463,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9734","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event Program | SB Brands for Good 2025 - June 3-5<\/title>\n<meta name=\"description\" content=\"Drive the change in the world with lessons and pro-tips to elevate your brand\u2019s authentic and purposeful messaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.sustainablebrands.com\/conferences\/culture-change\/program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event Program | SB Brands for Good 2025 - 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