SB Brand-Led Culture Change
Build the brand of tomorrow - today
MAY 8-10, 2024 | MINNEAPOLIS, MN
- Drive good growth by capitalizing on shifting customer demand
- Gather the tools and insights needed to grow your brand alongside changing culture
- Join a community of influential leaders, experts and solution providers
- Unlock new value by helping people close the intention-action gap around sustainable lifestyles
What to Expect
Experience a variety of session formats presented by leading brands sharing how to create authentic positive change, while cementing brand success and boosting good growth.
- Uncover strategies and tactics to influence your customers toward making more sustainable choices.
- Capture the latest trends and insight on consumer preferences and behaviors.
- Engage in communication and storytelling that inspires and enables practical progress to a better future.
Event Tracks
- Strategies and Tactics Driving Behavior Change at Scale
- Culture Changing Communications
- Unpacking Consumer Trends
2024 Speakers Include
Dr. Marcus Collins
Professor
Best-Selling Author of FOR THE CULTURE
University of Michigan
Dale Green
Global Brand Director
Mars
Nadia James
Sustainability Marketing Program Manager
Assile Beydoun
Global Sustainability Comms Director
Procter & Gamble Company
Kheri Tillman
Chief Marketing Officer
BlueTriton Brands
Kristin Edie
VP Enterprise Sustainability
Hallmark Cards
Julie Davitz
Founder and CEO
Plus Media Solutions
Tara Helms
Director of Sustainability North America
Electrolux
Daniel Aronson
Founder
Valutus
Simon Mainwaring
Founder & CEO
We First, Inc.
Why Attend
Join us as hundreds of brand leaders convene to unpack critical social, environmental, and business trends shaping the cultural landscape.
- Explore the complex interactions of culture with different generations, regions, technological breakthroughs and economic forces.
- Understand the evolving consumer landscape, where individuals seek more than just products or services and reward brands leading the way toward a sustainable future.
- Address challenges faced by brands in navigating shifting priorities and the fear of backlash, while still holding the power to influence just and sustainable living.
This Year’s topics include
Consumer Insights and Trends
- Research covering consumer preferences, behaviors, market factors, and sustainability topics.
- A focus on how Gen Z’s influence will impact our sustainable future.
Corporate Communication Strategies
- Navigating corporate political responsibility in a challenging political environment.
- Impact storytelling for diversity, equity, and inclusion (DEI) communications.
- Rethinking plant-based strategies and reshaping consumer education on sustainable food choices.
Innovative Business Strategies
- Transforming legacy industries and redefining marketing strategies for positive growth.
- Eco-friendly packaging innovations, exploring cutting-edge strategies and materials for responsible packaging solutions.
- Breakout sessions on specific industries, such as travel, legacy industries, and plant-based strategies.
SB Brand-Led Culture Change brings together global brand leaders who are reshaping the future of commerce.
- Problem solve alongside leaders in Brand Strategy, Marketing, Sustainability and CSR, Communication & PR, Innovation and more.
- Network with business innovators who actively share the common goal of activating our shared purpose.
- Connect with professionals at every level, promoting collaboration and shared insights across the entire organizational spectrum.
Aveda Corporation – Director Mission Partnerships and Engagement
CHEP – Head of Sustainability – North America
Estee Lauder Companies – Aveda – Executive Director Brand Procurement
General Mills – Global Impact Business Partner Learning
Google – Sustainability Marketing Program Manager
Hallmark – VP Enterprise Sustainability
HelloFresh – Senior Manager, Sustainability
IEEE – Global Regenerative Sustainability Practice Lead
IFF – VP, Sustainability
Krause Group – Director of CSR & Sustainability
Petco – Vice President, Sustainability
SYLVAIN – Chief Strategy Officer
The Guardian – Executive Director, Head of Purpose Partnerships
The Henry Ford – Senior Director of Institutional Advancement
And more!
Testimonials
Here's why attendees come back year after year.
"As with Allbirds, the community gathering at Sustainable Brands deeply understands the importance of investing in a greener future and is dedicated to pushing their industries forward."
Julie ChanningVP of Marketing at Allbirds 
“[In the moment] I had to simply listen, but I need to really re-listen (again and again), and then share, plan, and act. I love being a part of the Sustainable Brands community.”
Farrell CalabreseStrategic Initiatives Manager, Sustainability at Eastman Chemical Company 
"Sustainable Brands is an opportunity for the leaders in sustainability to come together, share ideas, multiply our impact and create positive change for the future."
Joe RuffoloManaging Director at OceanX 
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Unpacking Consumer Trends
The latest research, trends, and insights to help you understand the landscape of consumer behaviors and sustainable lifestyles.
DISCOVER
- Ground-breaking research to understand the landscape of consumer behaviors signal the intent for more sustainable lifestyles.
- Consumer studies focused on futurecasting and trend watching through the lens of sustainability.
- The latest reports on social movements that display behavior change in action.
Culture Changing Communications
Communication and storytelling that inspire and enable practical progress towards a better future.
EXPLORE
- Unique storytelling approaches that inspire and enable progress toward a better and more sustainable future.
- Effective education and inspiration examples that shift aspirations and behaviors among consumers.
- Internal activations for corporate culture change that become an extension of brand storytelling in an authentic way.
Strategies and Tactics Driving Behavior Change at Scale
Strategies and tactics for influencing consumers toward more sustainable choices, closing the intention-action gap.
CONNECT
- Brand examples of aligned offerings that achieve measurable results and the metrics they rely on.
- Innovative products, services, and business models that educate consumers and provide effective transparency.
- Case studies that highlight successes and challenges in aligning evolving consumer expectations with ongoing product development and brand sustainability efforts.
At SB Brand-Led Culture Change, you’ll explore the latest research on trends in sustainable consumer behavior change, gain inspiration from brands that are moving the needle, and make the critical connections you need to help you craft your own playbook.
Join the Sustainable Brands community of thought leaders and brand innovators at SB Brand-Led Culture Change to explore the forefront of driving positive behavior and culture change through the power of brand influence.
