{"id":8634,"date":"2022-05-09T14:23:51","date_gmt":"2022-05-09T21:23:51","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb22\/staging\/?post_type=culture-change&p=8634"},"modified":"2022-11-09T17:18:15","modified_gmt":"2022-11-10T01:18:15","slug":"program-schedule","status":"publish","type":"page","link":"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/program-schedule\/","title":{"rendered":"Program"},"content":{"rendered":"\n
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program schedule<\/h2>\n\n\n\n

Jump to: DAY 1 <\/a>\/ DAY 2 <\/a>\/ DAY 3<\/a><\/strong>
(times listed in Pacific Daylight Time)<\/p>\n\n\n\n

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day 1 – tuesday<\/h3>\n<\/div>\n<\/div>\n\n\n\n
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PLENARY
SESSIONS<\/span>
Brand-Led Culture
Change in Context
8:00AM to 9:15AM<\/strong><\/div>\n<\/div>\n\n\n\n
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Welcome to Brand-Led Culture Change<\/a><\/strong>
Etienne White, Lead, CMO Sustainability Accelerator, Sustainable Brands

Managing Change at the Edge of Chaos<\/a><\/strong>
Jason Burnham, Founder, Culture Design

Conscious Consumer Trends to Amplify Impact<\/strong><\/a>
Camilla Van Gremberg, Trend Analyst, TrendWatching

The Power of Design: Nudging Towards Behavior Change<\/a><\/strong>
Sille Krukow, Nudge & Behavioral Design Expert, Behavior Change Group<\/p>\n\n\n\n

Putting the S in ESG – Brands in Action: Reskilling Refugees<\/strong><\/a>
Ruth Harper, Chief Sustainability and Communications Officer, ManpowerGroup <\/p>\n\n\n\n

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BREAK<\/span>
9:15AM to 9:30AM<\/strong><\/div>\n<\/div>\n\n\n\n
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SPEED NETWORKING OPEN<\/strong><\/p>\n\n\n\n

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BREAKOUT
SESSIONS<\/span>
9:30AM to 10:30AM<\/strong><\/div>\n<\/div>\n\n\n\n
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Track: Unlocking Change at Scale
A Crash Course on Brand-Led Culture Change<\/strong><\/a>

Track: Culture Changing Communications
Product Labels that Drive Consumer Behavior<\/a><\/strong>

Track: Unpacking Consumer Trends
Regenerative Leadership: Five Paradigm Shifts for Today’s Brands<\/a><\/strong>

Sponsored by: Vanguard Renewables<\/a>
Effecting Change from the Inside Out: Mapping the Sustainability Journey<\/a><\/strong><\/p>\n\n\n\n

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BREAK<\/span>
10:30AM to 11:00AM<\/strong><\/div>\n<\/div>\n\n\n\n
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NETWORKING ACTIVITY<\/strong><\/p>\n\n\n\n

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RESEARCH
PRESENTATION
SERIES<\/span>
Latest Insights
on Consumers
11:00AM to NOON<\/strong><\/div>\n<\/div>\n\n\n\n
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LATEST INSIGHTS ON CONSUMERS<\/a><\/strong>
Claire Tassin<\/strong><\/a>
Retail & E-Commerce Analysis at Morning Consult
Chris Murphy<\/strong><\/a>
Global Lead, Market & Brand Strategy at Ipsos
Rachel Whitacre<\/strong><\/a>
Senior Program Manager at Sustainable Brands
Steven Naert<\/strong><\/a>
Global Solutions Leader \u2013 Brand Strategy at Ipsos
Noah Keteyian<\/strong><\/a>
SVP, Corporate Reputation & Brand Purpose at WE Communications<\/p>\n\n\n\n

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day 2 – WEDNEsday<\/h3>\n\n\n\n
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PLENARY
SESSIONS<\/span>
Storytelling for the
Future We Want
8:00AM to 9:15AM<\/strong><\/div>\n<\/div>\n\n\n\n
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Welcome Back to Brand-Led Culture Change<\/strong><\/a>
Annie Longsworth, Chair, Conference Content Council, Sustainable Brands & Principal at Siren Agency

Are Sustainable Brand Messages Targeting the Wrong People<\/a><\/strong>
Eileen Chen, Senior Sustainability Campaigns Strategist at Radley Yeldar

Making Sustainability Go Viral: Exploring Why Things Catch On<\/a><\/strong>
Jonah Berger, Wharton Professor, Bestselling Author of Contagious, Invisible Influence, and The Catalyst

Changing the Climate on Weather News<\/a><\/strong>
Fred Bucher, CMO, The Weather Group

How Inclusive Language Can Lead to a More Equitable World<\/strong><\/a>
Nadine Spencer, CEO, President at BrandEq Group & Black Business and Professional Association<\/p>\n\n\n\n

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BREAK<\/span>
9:15AM to 9:30AM<\/strong><\/div>\n<\/div>\n\n\n\n
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SPEED NETWORKING OPEN<\/strong><\/p>\n\n\n\n

\n<\/div>\n<\/div>\n\n\n\n
\n
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BREAKOUT
SESSIONS<\/span>
9:30AM to 10:30AM<\/strong><\/div>\n<\/div>\n\n\n\n
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Track: Unlocking Change at Scale
Retail Activation for Good<\/a><\/strong>

Track: Culture Changing Communications
Creatively Engaging the Next Generation<\/a><\/strong>

Track: Unpacking Consumer Trends
OK, Doomer: Generation Regeneration Insights<\/a><\/strong><\/p>\n\n\n\n

\n<\/div>\n<\/div>\n\n\n\n
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BREAK<\/span>
10:30AM to 11:00AM<\/strong><\/div>\n<\/div>\n\n\n\n
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NETWORKING ACTIVITY<\/strong><\/p>\n\n\n\n

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THOUGHT
LEADERSHIP
INTERVIEW
SERIES<\/span>
11:00AM to NOON<\/strong><\/div>\n<\/div>\n\n\n\n
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Sponsored by Johnson & Johnson
Skin Deep: Changing the Narrative Around Preventable Skin Cancer<\/strong><\/a>

<\/p>\n\n\n\n

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day 3 – tHURsday<\/h3>\n\n\n\n
<\/div>\n\n\n\n
\n
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PLENARY
SESSIONS<\/span>
Strategies for
Effective
Behavior Change
8:00AM to 9:15AM<\/strong><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n

Welcome Back to Brand-Led Culture Change<\/a><\/strong>
Samuel Monnie, VP, Content, Thought Leadership, Brand Storytelling at Sustainable Brands

Why Internal Development Goals are Just as Important as Sustainable Development Goals<\/strong><\/a>
Renee Lertzman, Founder at Project Inside Out
Christina Niemel\u00e4 Str\u00f6m, Head of Sustainability at IKEA Supply

Using Creative Marketing and Comedic Approaches to Drive Forward A Sustainability Message<\/a><\/strong>
Benjamin Crook, Senior Marketing Director at Hellman’s North America

The Flywheel Effect of Holistic Systems Thinking<\/a><\/strong>
Michiel Bakker, VP of Global Workplace Programs for Real Estate & Workplace Services at Google<\/p>\n\n\n\n

\n<\/div>\n<\/div>\n\n\n\n
\n
\n
BREAK<\/span>
9:15AM to 9:30AM<\/strong><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
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SPEED NETWORKING OPEN<\/strong><\/p>\n\n\n\n

\n<\/div>\n<\/div>\n\n\n\n
\n
\n
BREAKOUT
SESSIONS<\/span>
9:30AM to 10:30AM<\/strong><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n

Track: Unlocking Change at Scale
Brands Beyond Purpose: Ethics & Crisis <\/a><\/strong>

Track: Culture Changing Communications
B<\/a>rands’ Unique Leadership Moment in the Gender Inclusive Space<\/a><\/strong>

Track: Unpacking Consumer Trends
Is Carbon Labeling Right for You? Hint: the answer is ‘Yes’<\/a><\/strong>
<\/p>\n\n\n\n

Sponsored By: One Trust<\/a>
How to Communicate Corporate Sustainability<\/strong><\/a><\/p>\n\n\n\n

\n<\/div>\n<\/div>\n\n\n\n
\n
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BREAK<\/span>
10:30AM to 11:00AM<\/strong><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
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NETWORKING ACTIVITY<\/strong><\/p>\n\n\n\n

\n<\/div>\n<\/div>\n\n\n\n
\n
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QUICKFIRE INTERVIEWS:<\/span>
Purpose-Driven
Advertising
Campaigns
11:00AM to NOON<\/strong><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n

PURPOSE-DRIVEN ADVERTISING CAMPAIGNS<\/strong>
Thomas Kolster<\/strong><\/a>
Founder & Creative Director at Goodvertising Agency
Tionna Cunningham<\/strong><\/a>
Marketing Director | Stacy’s Brand at PepsiCo
Samuel Monnie<\/strong><\/a>
VP, Content, Thought Leadership, Brand Storytelling at Sustainable Brands<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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