{"id":7721,"date":"2022-02-22T06:39:53","date_gmt":"2022-02-22T14:39:53","guid":{"rendered":"https:\/\/events.sustainablebrands.com\/conferences\/sb22\/staging\/?page_id=7721"},"modified":"2022-11-09T16:15:47","modified_gmt":"2022-11-10T00:15:47","slug":"home-2","status":"publish","type":"page","link":"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/","title":{"rendered":"Home"},"content":{"rendered":"<section class=\"sb-block sb-block-hero alignfull\" style=\"background-image:url(https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/wp-content\/uploads\/2022\/02\/BG2-1.png);\">\n\t<div class=\"overlay\" style=\"opacity: 0.9\"><\/div>\n\t<div class=\"container\">\n\t\t\t<h1 class=\"sb-element sb-element-heading sb-hero-heading\">Brand-Led Culture Change<\/h1>\n\t<h2 class=\"sb-element sb-element-heading sb-hero-subheading\">June 7-9, 2022  |  Virtual Event<\/h2>\n\t<section class=\"sb-element sb-element-content block-content\"><p>Today\u2019s leading brands have a unique opportunity to drive consumers to adopt more sustainable behaviors and lifestyles. Join the Sustainable Brands community of global brand leaders who are influencing culture change at scale, reshaping the future of business, and ensuring a flourishing future for all.<\/p>\n<\/section>\n\t\t\t<section class='buttons-wrap'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"button-with-icon\">\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/program-schedule\/\" class=\"sb-element sb-element-button\">\n    View the Program    <\/a>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/section>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"sb-block sb-block-side-by-side is-image-right single-image\">\n\t\t\t<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t<img width=\"640\" height=\"373\" src=\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/wp-content\/uploads\/2022\/02\/VirtualGraphic-1-e1647308330929.jpg\" class=\"sb-element sb-element-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/wp-content\/uploads\/2022\/02\/VirtualGraphic-1-e1647308330929.jpg 800w, https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/wp-content\/uploads\/2022\/02\/VirtualGraphic-1-e1647308330929-300x175.jpg 300w, https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/wp-content\/uploads\/2022\/02\/VirtualGraphic-1-e1647308330929-768x447.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t<h2 class=\"sb-element sb-element-heading\">Unlocking Brand-Led Culture Change<\/h2>\n\t<section class=\"sb-element sb-element-content\"><p><span style=\"font-weight: 400\">Today&#8217;s culture is transforming at an exponential rate. And brands are at the center of change, both as culture keepers and culture creators. How can brands harness their power to influence consumer behavior towards a flourishing future for all and also win in the marketplace?<\/span><\/p>\n<p><span style=\"font-weight: 400\">On June 7-9, join thousands of brand leaders around the globe virtually for <\/span><i><span style=\"font-weight: 400\">Brand-Led Culture Change<\/span><\/i><span style=\"font-weight: 400\">. We&#8217;ll unpack the critical social, cultural, environmental and business trends that are defining the moment and shaping the future. Discover how the world\u2019s leading brands are influencing behavior at scale, empowering consumers to become champions for a regenerative future.<\/span><\/p>\n<\/section>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"buttons-wrapper has-buttons\">\n\t\t\t\t<a href=\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/speakers\/\" class=\"sb-element sb-element-button\">\n    Meet Our Speakers    <\/a>\n\n\t\t<\/div>\n\t\t<\/section>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"why-attend\"><strong>WHY ATTEND<\/strong>?<\/h2>\n\n\n\n<p>At SB Brand-Led Culture Change, you\u2019ll learn about the latest developments in behavior change influences to leverage in your business, gain inspiration from leading brands and acquire a playbook for navigating a changing landscape.<\/p>\n\n\n\n<ul><li>Explore case studies of campaigns that measurably shift behavior to the good<\/li><li>Unlock techniques to elevate your brand\u2019s authentic and purposeful messaging<\/li><li>Discover tools to increase your brand\u2019s cultural influence, positive impact, and Sustainability ROI<\/li><\/ul>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-left\">daily schedule<\/h2>\n\n\n\n<ul><li>  08:00 &#8211;   09:15 AM PT &#8211; Plenary Sessions<\/li><li>  09:15 &#8211;   09:30 AM PT &#8211; Break\/Speed Networking<\/li><li>  09:30 &#8211; 10:30 AM PT &#8211; Concurrent Breakout Sessions<\/li><li>10:30 &#8211; 11:00 AM PT &#8211; Break\/Networking<\/li><li>11:00 &#8211; 11:45 AM PT &#8211; Mainstage Programming<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<section class=\"sb-block sb-block-side-by-side is-image-left single-image\">\n\t\t\t<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t<img width=\"640\" height=\"428\" src=\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/wp-content\/uploads\/2022\/02\/BG2-1-1024x684.png\" class=\"sb-element sb-element-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/wp-content\/uploads\/2022\/02\/BG2-1-1024x684.png 1024w, https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/wp-content\/uploads\/2022\/02\/BG2-1-300x200.png 300w, https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/wp-content\/uploads\/2022\/02\/BG2-1-768x513.png 768w, https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/wp-content\/uploads\/2022\/02\/BG2-1.png 1111w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t<h2 class=\"sb-element sb-element-heading\">Who Attends?<\/h2>\n\t<section class=\"sb-element sb-element-content\"><p>Brand-Led Culture Change brings together global brand leaders who are reshaping the future of business. Join leaders in Business and Brand Strategy, Marketing, Sustainability and CSR, Communication &amp; PR, and business innovators who share the common goal of activating our shared purpose to motivate action and scale impact.<\/p>\n<\/section>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"buttons-wrapper \">\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-left\" id=\"who-attends\">a sampling of past attendees<\/h2>\n\n\n\n<ul><li>Director of Brand Sustainability Strategy at Adidas<\/li><li>Chief Marketing Officer at Danone<\/li><li>Senior Director, Global Communications and Engagement at Taco Bell<\/li><li>Executive Director of Global Consumer Engagement at Smashbox Cosmetics<\/li><li>Global Brand Vice President at Unilever<\/li><li>SVP Integrated Communications at KIND Snacks<\/li><li>Marketing Director, Wellbeing &amp; Sustainability at Mondelez International<\/li><li>CSR Director at Hootsuite<\/li><li>Senior Manager, Social Innovation at Etsy<\/li><li>VP Corporate Responsibility &amp; Sustainability at Campbell Soup Company<\/li><li>Director of Sustainability at Sephora<\/li><li>Grand Poobah of PR &amp; Comms at Ben &amp; Jerry\u2019s<\/li><li>Sustainability Solutions Manager at UPS<\/li><li>Environmental Sustainability Manager at Disney<\/li><\/ul>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center\" id=\"who-attends\"><strong>THANK YOU TO OUR SPONSORS<\/strong><\/h2>\n\n\n\n<div class=\"wp-container-1 is-content-justification-center wp-block-buttons\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/sbweb.s3.amazonaws.com\/events\/Brand-Led+Culture+Change+'22\/Culture+Change+Logo+Block+5.11.2022.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>WHY ATTEND? At SB Brand-Led Culture Change, you\u2019ll learn about the latest developments in behavior change influences to leverage in your business, gain inspiration from leading brands and acquire a playbook for navigating a changing landscape. Explore case studies of campaigns that measurably shift behavior to the good Unlock techniques to elevate your brand\u2019s authentic <a class=\"more-link\" href=\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":21,"featured_media":8001,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SB Brand-Led Culture Change &#039;22<\/title>\n<meta name=\"description\" content=\"SB Brand-Led Culture Change, coming virtually June 7-9. Build competitive differentiation and deepen brand value by leading behavior change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SB Brand-Led Culture Change &#039;22\" \/>\n<meta property=\"og:description\" content=\"SB Brand-Led Culture Change, coming virtually June 7-9. Build competitive differentiation and deepen brand value by leading behavior change.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Brands Brand Lead Culture Change\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sustainablebrands\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T00:15:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/wp-content\/uploads\/2022\/03\/51636142099_0dfe4e18b1_k-e1647298613799.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1003\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alfredo Navas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sustainbrands\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/#website\",\"url\":\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/\",\"name\":\"Sustainable Brands Brand Lead Culture Change\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/#primaryimage\",\"url\":\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/wp-content\/uploads\/2022\/03\/51636142099_0dfe4e18b1_k-e1647298613799.jpg\",\"contentUrl\":\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/wp-content\/uploads\/2022\/03\/51636142099_0dfe4e18b1_k-e1647298613799.jpg\",\"width\":2048,\"height\":1003},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/#webpage\",\"url\":\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/\",\"name\":\"SB Brand-Led Culture Change '22\",\"isPartOf\":{\"@id\":\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/events.sustainablebrands.com\/conferences\/blcc22\/#primaryimage\"},\"datePublished\":\"2022-02-22T14:39:53+00:00\",\"dateModified\":\"2022-11-10T00:15:47+00:00\",\"description\":\"SB Brand-Led Culture Change, coming virtually June 7-9. 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