Ten years ago, GE had just launched Ecomagination, Walmart had stepped in to as a first responder to support those facing the devastation of Hurricane Katrina, and Al Gore had launched An Inconvenient Truth. These and many other signals portended the world we see today and were among the many signals that encouraged the launch of Sustainable Brands in 2006.
In 2007, 225 of you — courageous optimists from companies such as GE, Walmart, Aveda, HP, Kimberly-Clark and Clorox, as well as change agents from IDEO, Landor Associates, Fast Company, Wired and several others met in New Orleans for the first Sustainable Brands Conference. They came to discuss how and why brand leaders large and small are uniquely equipped to change the world and shape the future of business.
Over the past decade, that small group of 225 has grown into by far the largest and most forward looking community of thought and practice leaders around the world who truly are shaping the future of commerce worldwide. This year we will host thousands of business leaders at 11 live events scattered across 6 continents to continue to challenge our 20th century ways of thinking about the role of business in society and the paths to profitable growth in the decades to come. Over 1 million readers visited www.SustainableBrands.com last year to learn of the stories of these change makers, 60+ brands are now part of our member Corporate Network focused on learning from each other how to successfully deliver innovation for sustainability at scale.
Throughout this past decade members of our community have re-imagined the ways we might deliver more meaningful value to all our stakeholders — not just our shareholders (though we continue to honor the critical role they play in driving global prosperity!) They (perhaps you!) have designed and tested successful new business models that reduce the need for virgin materials, and they have invented new ways to engage and encourage consumers to adopt healthier lifestyles. They have even proposed and begun to establish new measures of success that will enable our brands the opportunity to prosper by ensuring a pathway to a sustainably thriving future.
Together, members of the Sustainable Brands community are changing the world and enabling new brand value creation. These gains are being realized by both nimble, forward-looking established brands like GE and Toyota as well as disruptive start-ups like AirBnB and Chipotle. Together we have learned A LOT — and at the same time, we are just beginning to scratch the surface of the transformation we will see in consumer behavior, brand value creation and our global economic structures as a whole over the next decade.
This June, we hope to reunite all our live event alumni for our last gathering in San Diego to take stock of all that we’ve learned this past ten years, and to imagine how we want to proceed together over the next ten. Our team and esteemed advisory board are planning a very special celebration, chock-full of all the goodness you’ve come to expect from Sustainable Brands live events and we hope you’ll be there to join us. We won’t be able to accommodate everyone who wants to be part of this special anniversary so make plans now and save your seat to before it’s too late.
In great anticipation of making history of the occasion, I look forward to seeing you all there!
KoAnn Vikoren Skrzyniarz
Sustainable Brands Worldwide
PS: Don’t forget, as an alumni you get an additional 15% discount when you use the code: alumSB16sd