Why Attend

What are the barriers that you encounter in your organization when thinking about sustainability? These are some of the common barriers we identified thanks to our Sustainable Brands network. Come to Sustainable Brands with 3 main barriers in mind, and do not leave without finding solutions to overcome them! We invite you to join us by picking your barriers so that together, we can transform them into valuable HOW_NOW tools of action.

What You Will Learn:

  • How to build your business case for sustainability now?
  • How to measure my performance vs. a truly sustainable organization now?
  • How to measure social impact and sustainable value now?
  • How sustainability is affecting primary investor's drivers now?
  • How is the correlation amongst sustainability initiatives and financial results?

Who will deliver these SB thematic?

  • Andrew Winston | THE BIG PIVOT, Author
  • Tim Brooks | LEGO Vice President of Environmental Responsibility
  • Paul Herman | HIP (Human Impact + Profit) INVESTOR CEO + Founder
  • President of the Assesing board
  • Teresa Ribera | IDDRI Director
  • Javier Pagès | Codorniu CEO
  • Maria Mendiluce | World Business Council on Sustainable Development

What You Will Learn:

  • How to create and escalate consumer engagement now?
  • How to overcome the disconnection between humans and environment now?
  • How to shape Societal Demand and Behavior toward Sustainable Norms now?
  • How to make consumers pay for sustainable products now?
  • How sustainability can help to build trust and brand authenticity now? (ie from stroytelling to storydoing)
  • How to become a relevant brand for society -and consumers -through purpose and sustainability now?
  • How the correlation between sustainability and brand strenght has changed in the last few years ?
  • How to communicate sustainability through social media to escalate customer engagement now?

Who will deliver these SB thematic?

  • Anna Maria Rugarli | VF EMEA Director of Sustainability and Corporate Social Responsibility
  • Raphael Bemporad | BBMG Founding Partner and Chief
  • Filip Engel | DONG ENERGY Director, Head of Group Sustainability, Public Affairs & Branding
  • Miguel Mira | The Coca Cola company, Public Affairs & Communications Director at The Coca-Cola Company
  • Pio Cabanillas | Acciona Managing Director of Global Marketing and Corporate Image
  • Matthew Yeomans | Sustainly Founder
  • Christophe Guibeleguiet | GlobeScan Co CEO
  • Mark Woerde | LEMZ Co-Founder
  • Thomas Kolser | Goodvertising Mr. Goodvertising, Author, Speaker, Critic

What You Will Learn:

  • How to use sustainability to attract and retain talent now?
  • How to involve employees around sustainability in a simple and fun way now?
  • How to overcome major challenges when recruiting millenials now?
  • “How to become a relevant brand for millennials now?”
  • “How innovation in organization & management can strive cultural transformation towards sustainability now?"

Who will deliver these SB thematic?

  • Britt Hysen | MiLLENNiAL Magazine Founder and Editor in Chief
  • Juan José Litrán | The Coca-Cola company, Public Affairs Director
  • Christophe Guibeleguiet | GLOBESCAN, Co-Ceo
  • Mathieu Durrande | Ecodigma Partner & Founder

What You Will Learn:

  • How to influence suppliers and stakeholders to pivot for sustainability now?
  • How a new kind of partnerships and "coopetition" are shaping the Sustainable global supply chains now?
  • How to find and manage effective Partnerships to help recycling waste with value for me now?

Who will deliver these SB thematic?

  • Gerd Manz | Adidas Group Vice President Technology Innovation
  • Javier Goyeneche | ECOALF President and Founder
  • Bert Van Son | Mud Jeans CEO
  • Juan José Freijo | BRAMBLES, Global Head of Sustainability
  • Ramon Arratia | INTERFACE, European Sustainability Director

What You Will Learn:

  • How sustainability can be the lever for the breakthrough innovation vs. incremental?
  • How sustainability is driving new and profitable business models now?
  • How are major technological advances enabling social improvement now?
  • How to asses if circularity models are applicable to your business now and if so, which are the opportunities behind?
  • How to start moving my organization towards circular economy now?
  • How social and eco innovation is driving behaviour change in consumers and companies now?

Who will deliver these SB thematic?

  • Markus Laubscher | Philips Director Sustainability & Circular Economy
  • Gerd Manz | Adidas Group Vice President Technology Innovation
  • William McDonough | McDonough Innovation Chief Executive
  • Andy Ridley | Circle Economy CEO
  • Giulio Quaggiotto | NESTA Senior Programme Manager in Innovation Skills
  • Suthat Ronglong | Do in Thai Co., Ltd, Founder and CEO. Also application developer, innovator and farmer
  • Marcos López-Brea | Windar Photonics y Fundador de UBUNTU Director Southern Europe
  • Antonio Vaccaro | IESE Associate Professor
  • Merijn Everaarts | founder and CEO of Dopper and Dopper Foundation
  • Miguel Neiva | Color ADD Graphic designer and Ashoka fellow